Keywords are often seen as one of the most important elements of SEO. Quite simply, a keyword is a brightly colored flag sticking out of the haystack with the words “needle here” emblazoned on it.

Search engines need to process millions of websites and tens if not hundreds of million webpages whenever any web search is made. The key to mastering SEO is knowing how a search engine reads your website’s content and processes it for a relevant web search.