Are QR Codes Necessary For My Business?

MGQRCodeMany business owners are looking for new and innovative strategies that will allow them to effectively market their product or service: QR Codes
Quick Response (QR) codes are now being used by many large companies in their marketing campaigns.
QR codes are a new way to cost effectively reach a targeted market via mobile devices or cellphone technology.

QR codes are similar to traditional bar-codes that most people are used to seeing in retail stores on product packages, but they can hold a greater amount of data.
A QR code is a two-dimensional bar-code, and it usually appears as a white and black box on print media.
QR codes can also be created in other colors besides the currently popular black and white style.

QR codes are easy for consumers to use.  A mobile device owner simply scans their device over the code to access the information contained in the code.
Most mobile devices that have been recently manufactured contain the technology that allows the owner to access QR codes.
There is currently a very large and growing market of mobile device owners that can be reached with QR codes.

Many small and big business owners want to know if this is a strategy that they should implement in their marketing campaigns.
QR codes can definitely help to broaden a company’s client base, because they are a low cost way to instantaneously reach a tech savvy consumer via text messaging them a QR code.
They can be placed on posters, brochures and other company print media.
QR codes can also point a potential customer to a company’s website or specific product information.

QR codes are inexpensive to generate.
A small business can utilize them to market both a product or service.
They can save a business owner a tremendous amount of money in print advertising costs, because a simplistic ad can be created with a QR code that links to a more graphical online video or presentation.

Any business that wants to see their business expand should be using QR codes, got it?

SEO/SEM Specialist

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Posted on by MATFlawless Posted in Search Engine Marketing

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