How to SEO http://www.matteograsso.com Matteo Grasso Mon, 12 Jan 2015 00:30:18 +0000 en-US hourly 1 https://wordpress.org/?v=4.5.12 Effective keyword targeting strategies http://www.matteograsso.com/effective-keyword-targeting-strategies.html http://www.matteograsso.com/effective-keyword-targeting-strategies.html#comments Mon, 12 Jan 2015 00:30:18 +0000 http://www.matteograsso.com/?p=1055

Trying everything when it comes to keywords is not the solution to effective keyword targeting. Rather look for the diamond in the rough and concentrate on extracting it. When you are successful in identifying the areas of growth potential, you …




FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.]]>

keyword targeting strategiesTrying everything when it comes to keywords is not the solution to effective keyword targeting.
Rather look for the diamond in the rough and concentrate on extracting it.
When you are successful in identifying the areas of growth potential, you can make your website generate more sales at the end of the day.

The key to success is to know where you could find the biggest traffic that would lead to revenue increases.
It would be the “low hanging fruit” of search engine marketing, when you implement small changes and make a few quick fixes to your current keywording strategy to help you reap rich rewards.

There are three steps to reaping the rewards from a “low hanging fruit”:

  1. Act
  2. Gather
  3. Prioritize

1. Gather data that is relevant

Find out what your audience is looking for and which keywords they are typing into the search engine, what their intentions are while searching, and whether it is to learn more about your product or to compare your product with that of your competitors by hiring the services of a search engine marketing consultant.

After you have gathered the basic data, find out more about whether you are focusing on the right keywords or not and whether the keywords you use while marketing online are the same as what the customer’s type in on a search engine.

Before you can run a growth analysis, make sure you collect the right keywords for your digital keywording strategy.

a. Use Google Analytics – Visit the report page in order to get a list of top keywords and phrases that have sent search engine traffic to your website.
b. Use Google Adwords – Export the data from any of your past PPC campaigns to include in your ever growing list.
c. Google Webmaster tools – Attach all the keyword data from your Google Webmaster tools account into one spreadsheet.
d. Internal site search – Collect the keywords that your visitors type in on internal search tools of your web store.
e. Google keyword planner – Type the web address of your web store and Google keyword planner will give you a list of keyword suggestions it thinks is relevant to your site.

2. Prioritize your targets
Now that you have a huge list of keywords with you, begin to use them to your advantage.

a- Keywordtool.io – You can get keywords that are the result of real user queries on the internet.
b- Google Correlate – You can correlate words and topics using this tool to get keyword suggestions for your products.
c- SEMrush – It can provide keywords and data on ads of your competitors.
d- OpenSite Explorer – You can investigate your competitor’s backlinks using this tool.

3. Take action
You can easily act on your data now that you have the right keywords necessary for your SEO campaign.
If you do not know what to do with the keywords and the information on keyword targeting, approach a New York SEO company to help you out.

About the Author:
MitchI am Mitch Harmatz a blogger, completed Master of Science (MS) in Economics for Development.
I like to write on freebies, news, health topics, tips and tutorials for the web design community.
Google Profile: Mitch Harmatz

FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.

]]>
http://www.matteograsso.com/effective-keyword-targeting-strategies.html/feed 1
Do You Like to Write? http://www.matteograsso.com/write.html http://www.matteograsso.com/write.html#respond Fri, 19 Jul 2013 23:45:48 +0000 http://www.matteograsso.com/?p=1041

Do you like to write? I’m not necessarily talking about the great American novel. Many people have the desire to write short stories and articles, and they want to earn money for their work. They don’t however have the desire …




FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.]]>

Hire WritersDo you like to write? I’m not necessarily talking about the great American novel. Many people have the desire to write short stories and articles, and they want to earn money for their work.

They don’t however have the desire to write several hundred pages of literature, seek out an agent or publisher, and hope their work hit the top seller list.
Nor do they want to go through the rigors of self publishing, only to find that their work never makes it into the mainstream where it will sell like hotcakes… or maybe not.
Are you a Blogger? Do you have a deadline, and need something to introduce or relate information to readers? 

Someone to write articles to keep your blog or website interesting, but don’t really have the need for a full time writer on you staff.
Let me introduce you to an amazing article writing service: HireWriters.com.

At HireWriters.com, you can request an article about nearly anything you can think of and get it written for you, in time to meet a deadline if necessary.
These are generally short articles containing just a few hundred words.
Enough to get across to your readers the idea you wish to convey, advertise a product or service, or inform your readers about something that they may have not even heard of previously.

Many of the people who write for HireWriters.com have immeasurable talent and a desire to write a captivating article just for you, whatever your needs.
Furthermore, it won’t cost an arm and a leg to have it done.
There is no need to have a full time Hemingway on staff to supply you with what you need on a daily basis.
Their prices are quite reasonable, and I do mean reasonable. Some articles cost very little, some a little more, but nothing is out of sight.

Here you can get quality writing, which you have the opportunity to accept or reject as you choose.
Some of the writers are beginners. Some are more advanced.
You choose their skill level prior to having the article written.
It costs a little more for a more experienced writer, but that is the way it should be.

If you’re a writer, just starting out or experienced and have been writing for years, or just maybe a stay at home mom or a retiree with some free time on your hands that you want to fill in a productive way, and earn a few bucks along the way. HireWriters may be for you too. Here you can write short articles and submit them for payment.
You won’t get rich quick, but then most get rich quick schemes don’t work anyhow.
More experienced writers can move up in their skill rating quickly and earn larger payments for their work.
Beginners can gain experience and earn while they learn.

I highly recommend a PayPal account, to simplify payments, and it’s kind of nifty watching your account grow as deposits are made weekly to your account.
I’ve been working for HireWriters for just a few weeks now, and I think it’s great.
I started as a beginner, and I’ve already moved up to a skilled rating, and have seen my income increase.

I hate to think of all the time I spent wasting my writing skills for nothing but enjoyment, when I could have been making money doing something I enjoy!

FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.

]]>
http://www.matteograsso.com/write.html/feed 0
Cash in on Mobile Marketing http://www.matteograsso.com/cash-mobile-marketing.html http://www.matteograsso.com/cash-mobile-marketing.html#respond Sat, 30 Mar 2013 07:21:23 +0000 http://www.matteograsso.com/?p=1036

Mobile marketing is THE way of getting your business noticed and known. Explore the various mobile avenues businesses can use to contact new customers in this report. It is time for your business to jump in and unleash a hidden …




FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.]]>

Mobile MarketingMobile marketing is THE way of getting your business noticed and known.
Explore the various mobile avenues businesses can use to contact new customers in this report.

It is time for your business to jump in and unleash a hidden traffic source of over a billion eager buyers that very few of your competitors know about…yet!

Mobile marketing has become the hottest new way for businesses to spread their message to customers.

It is not really a surprise as Smartphone and tablet sales have been increasing year on year.
As a result the trend of surfing the internet using mobile devices rather than PC’s is growing each year.
Merrill Lynch has estimated that by the end of 2013, mobile devices will surpass PC’s as the most common device to access the Internet.
Searches on mobile devices have grown 5 times in the past two years with over 50% of all LOCAL searches being done on a mobile device.

This opens up a great opportunity for local businesses like yours who want to directly reach potential new customers.

Consumers that own and use Smartphone’s make searches for local businesses nearly twice as much as general mobile phone users (61% vs. 32%).

This is great news for all local businesses that can rank high on searches, as their new customers are ready to buy there and then.

Once a customer gets to your site they expect to see a mobile friendly website that is easy to navigate giving them a positive experience that will encourage them to buy from you.

Here is what they are likely do once they get to your site:

  • Get directions and opening times (74%)
  • Contact your store (64%)
  • Find product information (61%)
  • Make a purchase or order a service (50%)

PLAN YOUR MARKETING CAMPAIGN

–  Decide what you want your campaign to achieve
– Understand your target audience and tailor your campaign to them
– Actively engage with your target audience
– Don’t be afraid to try something new and innovative

That figure of 50% making a purchase is phenomenal. You have a 50% chance to make a sale for every visitor who views your website on a mobile device.

Perhaps now you can see why it is vital for your business to have a mobile friendly website to entice these new visitors to buy from you or use your services.

How to Plan Your Mobile Marketing Campaign

Just like any other advertising campaign, your mobile

marketing must be carefully planned so that you can achieve the best possible results.
Here are some steps you should follow if you want to run your own successful mobile advertising campaign:

The first thing you need to do is decide what you want to achieve.
The main objective of mobile marketing is to find leads and convert them into paying customers.
However you might also want to redirect your visitors to your bricks and mortar store or office.

You need to understand your audience.
It is important to remember that you have to actively engage users for your mobile marketing to be effective.
To do this you need to do your homework and understand the audience you are aiming for so that you can effectively tailor your marketing and information to reach them.

Don’t be afraid to be innovative and try something new.
Mobile marketing is still relatively new making it the perfect medium for exploration and creativity.
Even if the campaign fails, there will be lots of lessons that you can learn from it that will help make your next campaigns much more successful.

Cost Effective and Powerful

Because they don’t fully understand mobile marketing, a number of small businesses we speak to feel mobile marketing is too expensive or too complicated.
So they back away from it, decide not to investigate further.

Every mobile device has SMS capability and virtually everyone can send and receive text messages.
That means, no matter what business you are in, SMS is a viable marketing option.”
If that is how you feel, this article will definitely reassure you and help allay any fears or hesitations about mobile marketing. It will show you how any small business can set up an easy, yet effective, mobile marketing campaign on a budget.

Here is a selection of the most cost effective marketing strategies which are easy to set up and very powerful, resulting in more sales for your business:

SMS Marketing

SMS marketing is simply marketing using a mobile phone. SMS stands for ‘Short Message Server’, otherwise known as text messaging.
The beauty of SMS marketing is the fact every mobile device has SMS capability. Virtually everybody can send and receive a text message now.
That means no matter what business you are in, SMS is a viable marketing option.

SMS marketing is one of the most affordable mobile ad campaigns, because the cost of sending a text are so much cheaper these days.

To get the most out of an SMS campaign, don’t send too many messages out too often as this will only serve to annoy your potential customers.

You need to think very carefully about the message or offer that you are going to send. Try and put yourself in their shoes.
Ask yourself:  Is the message I am sending out really something that I would want to receive?

If it is, then be sure to always include a ‘call to action’ in the text.

For example you might tell them if they present the text when they come to your store to make a purchase, they will get a discount,
or you could direct them to visit your website to enter a competition using a particular codeword that is included in the text. There is no limit to the options of promotions and offers you can use.
You just need to remember to include your business name and contact details in each SMS so they know who the text is from.

QR Codes

Although you might not be familiar with the name, you will definitely have seen QR codes before.
If you hadn’t noticed them, now that they have been pointed out to you, you will see them everywhere.

QR, stand for Quick Response and they are just simple two dimensional codes very similar to retail barcodes that have been used for years.
You usually see these codes on printed advertisements in magazines, newspapers, flyers and even on TV. People scan them with their Smartphone’s to view the content.

They are a fantastic opportunity for any local businesses looking to do something different with their marketing, particularly if they are on a budget.

They cut down the costs on paying for huge advertisements in the local newspapers and magazines.

For example, if you are in Real Estate, you could put your QR codes on For Sale signs, flyers and in the local newspaper ads.
Then, when people view these codes with a QR reader app on their Smartphones, they will be taken directly to a video or full page website, where they will be given a full tour of the property.

Before QR codes came along you would have paid a fortune for a half or even a full page ad to make sure to get in all of the information you wanted. Not anymore!

All that information can now be accessed just by scanning one tiny QR box. Now you understand how to use QR codes, you will no doubt come up with many more ideas relevant to your business.

Mobile Phone Applications

Mobile phone applications provide businesses with a great way to strengthen the bond between you and your customer.

Virtually every major business has their own app, but even smaller businesses are realising that, for less than the price of a one-off full page ad in their local newspaper (which would be seen for just one day), they can have a useful marketing tool that could generate a ton of brand new business.

Mobile Phone App Ads

There are literally thousands of free apps available in Smartphone app stores.
These apps are free because instead of paying for the app, the user knows the app will display ads as they are using it.
They expect to see the ads and are not offended by them.

As a result, this type of mobile marketing can be particularly effective when the ad is related to the subject of the app.
So, spend a few minutes looking around apps related to your service industry and choose which app you would like to advertize on.

Location Based Mobile Advertizing (often referred to as Proximity Marketing)

 This kind of marketing is generally used with Bluetooth-enabled devices.
These custom ads, created by local businesses, are displayed on mobile devices whenever the phone user is in a particular location.

This kind of advertizing is very popular and welcomed by the phone user.
After all, who doesn’t love to receive a bargain?
They will receive a simple text message, coupon, picture message or even a short video showing what offer is currently available, and as these offers are normally time sensitive it encourages them to take action quickly.

Your Business Can Cash in on Mobile Marketing Today
“Your customers are actively using their Smartphones everyday to find and purchase products and services like yours.
They will expect your company to get involved too.”

Although some of these ideas might seem too complicated or out of your budget, don’t let this put you off looking into them as you are going to be pleasantly surprised.

The fact is, if your business is to survive, you need to get involved in mobile marketing as soon as possible.
Your customers are actively using their Smartphones every day to find and purchase products and services like yours. They will expect your company to get involved too.

If you don’t, then your competition is going to get there instead, making irresistible offers and ranking higher than you. So when the customers make a local search on their phones your competition is going to steal the business away from right under your nose.

Don’t put off making your website mobile friendly.
You will definitely lose more money than you save if you do!

FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.

]]>
http://www.matteograsso.com/cash-mobile-marketing.html/feed 0
Profit From Facebook http://www.matteograsso.com/profit-facebook.html http://www.matteograsso.com/profit-facebook.html#respond Fri, 29 Mar 2013 23:21:10 +0000 http://www.matteograsso.com/?p=1035

5 Things your business should do right now to profit from Facebook. 5 very quick tips that are effective and easy to put in place on your Facebook page to help you make the most of your Facebook marketing. Many …




FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.]]>

Facebook5 Things your business should do right now to profit from Facebook.
5 very quick tips that are effective and easy to put in place on your Facebook page to help you make the most of your Facebook marketing.

Many businesses think it is enough just to create a fan page on Facebook, but miss out on these 5 simple but effective ways to maximise their branding and presence.
These low cost tips will really help you make the most of your Facebook fanpages and your marketing campaigns.

1. Add a Facebook ‘Like Box’ to Your Website
An effective way to drive traffic to your Facebook Page is to promote it on your own website.
A ‘Like Box’ makes it extremely easy for your visitors to ‘LIKE’ your page without ever having to leave your website.

2. Add a Hyperlink In Your Facebook ‘About’ Box
In the left hand column of your Facebook page you will see the ‘About’ box. In this box, add a hyperlink to your website to encourage more people to visit your site.
You only have a limited amount of space so be sure to keep it simple by posting something like this:
For more great deals visit us at: http://www.MyWebSite.com

3. Engage With Your Visitors By Asking Smart Questions
Questions are a great way to engage with your visitors…but there is definitely a right way and wrong way to ask questions on Facebook.
People move from page to page very quickly so they will be unlikely to make a comment if the post or question is too long.
Make sure you that you ask questions that allow them to make short and easy response.

4. Use Every Pixel To Create A Strong, Well Branded Timeline Cover Image
Consider the Timeline picture as a massive Billboard everyone visiting your page will see.
Business pages aren’t allowed any kind of contact details, sales pitches or calls to action on the cover image BUT you can highlight your product, your logo, your staff or even your customers by using a clever mix of images and design.
You can get a designer to do it, but there are many free sites that will help you do it yourself.
One thing to keep in mind: For many, this will be the first contact with your company, so keep it fun but professional; engaging but fresh. And update it regularly.

5. Don’t Forget to Secure Your Custom Facebook URL
Once you have created your Facebook page, go to facebook.com/username and secure a username for your Facebook page.
Top Tip: Keep it simple so that people will remember it. If you get too clever or creative, you might confuse your audience.

FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.

]]>
http://www.matteograsso.com/profit-facebook.html/feed 0
SEO Outsourcing and Tracking Results http://www.matteograsso.com/seo-outsourcing-tracking-results.html http://www.matteograsso.com/seo-outsourcing-tracking-results.html#respond Mon, 18 Feb 2013 00:11:42 +0000 http://www.matteograsso.com/?p=1019

Outsourcing and Tracking Results, essential information. If you are someone that has never used SEO to improve your website, then you should understand that it has a lot to do with keeping track. Checks and balances are required for one …




FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.]]>

SEO Outsourcing and Tracking ResultsOutsourcing and Tracking Results, essential information.

If you are someone that has never used SEO to improve your website, then you should understand that it has a lot to do with keeping track.
Checks and balances are required for one to understand where they are going wrong.
These checks and balances can take place when you start outsourcing the work and begin monitoring the results that show up.

Hiring people to work for you is something that you should not be ashamed of when it comes to SEO.
Some people understand how to embed the keywords, the links, and make the content interesting. Some do not know how to do it and that is okay.
Outsourcing the work means that you will have to find someone with experience and someone that can do the job right the first time.

When you get your SEO articles or content on the Web you should monitor the traffic to your website and compare it every single month.
Once there is a halt in the traffic you will have to change your strategy.
This means you may have to come up with new content or even a new product or service.

This is essential to keep your business moving.

Having confident workers to provide the right work is essential if you want success. 
SEO is linked with many things and outsourcing is the first stage for many people.

The last stage is usually monitoring the performance levels of the workers to identify the blunders.
When you are a beginner you should research and find professionals that can provide you with through work.

When you have professionals by your side you will gradually learn about SEO and will also learn obtain new information as your website grows.

FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.

]]>
http://www.matteograsso.com/seo-outsourcing-tracking-results.html/feed 0
Appropriate Keywords and SEO Marketing Strategy http://www.matteograsso.com/keywords-seo-marketing-strategy.html http://www.matteograsso.com/keywords-seo-marketing-strategy.html#comments Sun, 17 Feb 2013 02:35:47 +0000 http://www.matteograsso.com/?p=1017

Use Appropriate Keywords and SEO Marketing Strategy For Blogs If you are someone who is planning on launching your website soon, then it is about time that you learn some SEO tips to help you out. SEO is quite essential …




FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.]]>

Appropriate Keywords and SEO Marketing Strategy Use Appropriate Keywords and SEO Marketing Strategy For Blogs

If you are someone who is planning on launching your website soon, then it is about time that you learn some SEO tips to help you out.
SEO is quite essential when you are trying to get your content viewed by people online.
In order to enhance the search results it is essential to know how to be able to optimize the material properly.
SEO Optimization can be done by following steps:

Find Keywords for Your Web Pages

Keywords are what the public uses in order to find information on products or services over the internet.
You should identify those phrases that people are more likely to type in and match them with the pages on your site.
SEO newbies should focus on finding the right keywords in order to get the job done.

The first thing that you should do is find keywords that are relevant to the content of the site, after that decide if there is too much competition for those keywords and phrases that you are using.
Try to be specific when you are using keywords, because this will make it easier for you to target visitors and allow you to make your site a success.
You should make sure that the wordings that you use fit in and the content does not seem as if it is all in a jumble.
The main words that you use should be scattered all throughout the material. Also, remember not to make the content repetitive.
If you have repeated the same keywords in one paragraph it will seem like a mess.

Try to balance out your content so that your reader stays interested in what you are promoting!
This will help significantly and will bring about a great change in your business.

SEO Marketing Strategy For Blogs

Are you someone that has just created a new website or blog? If so, then you should learn some of the basics about SEO.
There are many website owners online that do not know the fundamentals of SEO and that is the main reason why their website does not have a good ranking online.
Those websites that are not SEO optimized usually have low traffic because they do not have an SEO strategy.

SEO strategy for blogs revolves around having tons of original content for the masses to read.
Your blog can either target one group of people or it can target a variety of people.
If you are someone that wants to optimize your blog, then you must create an all rounded blog.
The blog should be for people of all age groups. It would be a good idea to incorporate content that people are looking for.

Try to target the content that you think is interesting and up-to-date. This will assist you in getting traffic and will boost your rankings in no time.
Keep in mind that your blog should always be maintained.
You cannot just write up a couple of articles and expect to earn great returns.
You must always update and add fresh information so that your website stands out from the rest of the SEO optimized websites.

Maintaining a blog is not hard to do if you have writers working by your side.
Make sure the content is of high quality and plagiarism free.
Just be dedicated to making your blog a hit and keep adding information that people demand for.

This will assist you in reaching your goal of a successful Search Engine Optimized blog.

What you need to know about off page SEO

There are many people that have no idea what off page SEO is.
This is something that allows people to improve their rankings online by adding relevant links.
If you are able to add great links that are associated with what your website promotes, then chances are that you will be able to get more traffic to your website.

It is advised that you use links that are from newspapers, universities, and from the directories such as Yahoo.
There are also people that post original content about their website to different directories to get traffic.
You can choose from other options such as link trading, posting forums, and bookmarking to make the off page SEO a hit.
There are some questions that you should mull over in your mind in order to get the best results from the search engine such as:

Is the website that I am using relevant?

Will I be able to attract the right kind of traffic?

Does this website have what it takes to bring traffic to my website?

If the answer to these questions is yes, then you should proceed with using the links.

However, if you answer no, then you should continue your search to find the links that will improve your business.
There are even widgets that you can utilize. These are great and are like little polls that will help you get more people to click on your website.

It is easy to add them onto different websites and in some cases the widgets have allowed businesses to brand themselves.

The off page SEO is effective and it will help you grow online at a faster rate and the results will be awesome!

FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.

]]>
http://www.matteograsso.com/keywords-seo-marketing-strategy.html/feed 1
Seven SEO Tips And Organizing Content http://www.matteograsso.com/seo-tips-organizing-content.html http://www.matteograsso.com/seo-tips-organizing-content.html#respond Sat, 16 Feb 2013 00:57:43 +0000 http://www.matteograsso.com/?p=1014

Seven SEO Tips And Organizing Content: Keep on Reading.. In our internet world of today, SEO occupies a very vital role for any online business to be found easily. SEO is the vital ingredient for achieving this. In the offline …




FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.]]>

Seven SEO Tips And Organizing ContentSeven SEO Tips And Organizing Content: Keep on Reading..

In our internet world of today, SEO occupies a very vital role for any online business to be found easily.
SEO is the vital ingredient for achieving this.
In the offline business world, there is what is referred to as ‘strategic location for your company’. 
This term has to do with how a company or shop is located strategically to get the full attention of customers.
This is the same way SEO helps online businesses and stores.

When properly implemented, SEO is like strategically placing your website in a position that will enjoy full customer attention.
Here, we will attempt to bring to you 7 best tips for effective SEO campaigns.

1.      Do everything possible to get links from reputed websites:

This could well be the most vital tip for a successful SEO campaign.
When you get inbound links from other websites and blogs, search engines will quickly find your page and also understand what you website pages
are all about.
Search engines treat this links like ‘votes’, like the democratic world, the more votes you get, the better.

2. Create good content for your site or blog:

Like the first tip, this one too is very vital.
Customers are always searching for information to help them decide on a particular product or service.
Providing good quality webpage contents is one way the search engines can notice you and bring you out.

3. Maintain a clean link profile:

Some website owners who know the importance of links, do go ahead to purchase them.
Google and other search engines have devised a new technique to play down links suspected to be false.
To this regard, you will have to make sure that your links are very natural and come from reliable sources.

4. Plan website contents:

This is very important because, your content also is a source of traffic.
Your website followers will always come back for more if they find your contents are captivating and interesting.
Simply put, the more your customers keep coming back to read and interact with your site contents, the more the recognition you will get from the search engines.

5. Social network sharing integration:

We all know how social networks have grown over the years.
The internet is most busy these days because of social networking activities.
You have to make sure that you have your site or blog integrated with some of the most active social networks so your customers can share your contents easily.
This will also help you in search engine rankings.

6. Do keywords research:

This is what will help you to know what keywords are hot and trendy.
You can get to know what keywords people are looking to see as concerning your niche or product and services.
You would need a keyword research tool to carry out this.
You can get a free resource for keyword research here. 

7. Create more unique languages relating to your niche:

How else can customers find you?
You have to help your customers find you by speaking the language relevant to your niche.
Speak the language your customer understands and you will be helping your site rank high in search engines.

Knowing that your website being seen is major for your online campaign, we really hope you follow this tips and make a difference in the way your site ranks.

Organized Content and SEO Training
There are many individuals that think that Search Engine Optimization is a piece of cake.
This is not the case. SEO involves a person to get organized in order to reach his/her goals.
The best way to get your website or blog together is to go through SEO training.
There are many training courses online and tons of articles that you can read to help you understand what SEO is all about.

Most of the articles online will talk to you about Meta Descriptions, original content, keywords, the keyword density and so much more.
However, one should understand that these are not the only things that matter. How you place your content on your website and how neat the website looks also plays a role with SEO.
You cannot expect readers to visit your website if nothing is organized.
If the reader has a hard time finding what he/she is looking for on your website, then chances are that they will not give your site another look.
This is why you will have to be keen and become a perfectionist.
The content should be perfect and the layout should also be interesting.

SEO is not only about giving people what they want to read, but also presenting it in an appealing way.
There are some that succeed at doing this and some that do not. Those that are really smart do take the training courses and sign up for them in order to do well.
It is always good to learn thoroughly about something before you invest into it.
So, if you are a SEO newbie, then take a course or do through reading.

In the end you will benefit and will be glad that you took the time to learn some additional information.

FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.

]]>
http://www.matteograsso.com/seo-tips-organizing-content.html/feed 0
What Is SEO and Why Is It Important? http://www.matteograsso.com/seo-important.html http://www.matteograsso.com/seo-important.html#respond Sat, 16 Feb 2013 00:33:28 +0000 http://www.matteograsso.com/?p=1008

SEO For Newbie : What Is SEO and Why Is It Important? SEO is the process of making your website known to the world through major search engines such as Yahoo, Google, and even Bing. These search engines are able …




FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.]]>

What Is SEO and Why Is It Important?SEO For Newbie : What Is SEO and Why Is It Important?
SEO is the process of making your website known to the world through major search engines such as Yahoo, Google, and even Bing.
These search engines are able to help people find out the information that they are looking for.

Search engine optimization is important for businesses because they need to get the word of their business across to the people.
Without getting traffic to their website or without effective advertising there is no way that one can generate profits or even revenue.

Search engine optimization heavily relies on original content. If you have original content, then you will be able to get more readers and will also be able to build a customer base online.
This is important and great for businesses because they gain stability in the market without having to invest too much money.
Search Engine Optimization is not difficult and you can always find writers to help you create the content that is needed.
If you do not know how to write the content, then there are tons of professionals out there that will be willing to help you out at an affordable rate.

Most businesses have gained a lot of popularity through SEO marketing.
It is an integral part of the World Wide Web and websites highly depend on it to get their message across to the people.
Without it people would not be able to make huge profits and would have no options to expand their business. We can say this is a simple way to appeal to the people and let them know about the services or the products that are available in the market.
With effective Search Engine Optimization you cannot go wrong as long as you follow the rules.
This is a great way to build a business and help it prosper!

SEO is often referrers to ‘Search Engine Optimization’.

If you are doing any serious business online, there are
chances that you already have an idea of what seo is,
and how it works, but the truth of the matter is that
there are always ‘newbies’ (the slang for beginners)
in any business. This article if focused in giving the
beginner a general overview of the concept and how best
the newbie could fully utilize its potential.

We can remember back in the days when we used the ‘YELLOW PAGES’ to search out various companies and their offers.
It used to be a lot of work then. Businesses were posted in alphabetical order, which attempted to ease the searches.

The internet, particularly the search engines have taken over the physical search for companies and service providers.
The only and most important difference is that the search engine results are fully optimized.
This is where SEO comes to play. No matter how beautiful your site and blog is, if they not optimized, they will not show up in the search engine results, meaning that no one will see or notice you.

So we can now say in our own terms, that seo, is the laid down process that needs to be followed if you want to get traffic to your site through ranking your site on the number one page of the search engines.

This is a different ranking from the paid number one spot,  often referred to as Search Engine Marketing (SEM).
It is also different from ranking your company name on number one page because, if your company name happens to be very unique, Google and other search engines are smart enough to place your name up there by default. It is important for website owners to be able to perform these basic techniques on their sites.

SEO Information for the Newbie’s

SEO or otherwise known as Search Engine Optimization is a way of structuring a site that will rank it higher in the search engines.
If you are a beginner and are new to SEO, then you should learn a bit of information that will allow you to attract more visitors to your site and improve your business sales in the long run.
Getting your information out to the public on the internet can be effectively done by using some SEO tips.

SEO Tips for Beginners:

The important SEO features to keep in mind are interlinking, content, and also one must incorporate appropriate keywords.
Before you write a blog or content for a site you should first figure out your desired audience.
You must know what your audience wants to read and what will lure them towards your service that you are offering.
The content that is written should always be fresh and must consist of an average use of keywords or phrases.

All of this information should be done accurately because it is what defines the path for the future visitors and the success of your website.

SEO is for those individuals that want to optimize their website so that it can appear at the top of search engines.
There are many people that create websites and then do not update the website or use SEO strategies.
They have no idea how to make the website successful and pay monthly fees to operate their poorly functioning website.
If you are an SEO beginner, then you should learn about search engine optimization.
The people that create these websites have no clue of what SEO is and this is why they are falling behind. 

If you notice that your website is not ranking high this means you need to make some changes.
Here is a tutorial that will help you out in the process:

Title
The title that you use should contain the appropriate keywords that will attract the readers so that they will actually want to read your content.

Alt Tags
The alt tags are read by the search engines.
By using these tags your images will help you rank in search engines and will allow more people to visit your site.

The Text
The most essential thing about SEO is the content that is made available for the readers.
It is a wise decision to incorporate target keywords into your site and make sure that they balance the rest of the text and content.

Links
You should try to get links from other websites to yours.
When you do so try to make sure that you are linked to the high ranking sites, this will allow you to get a lot of traffic to your site and will also secure your place at the top of the search engine results.

Try incorporating a few of these things and you will see your website grow in just a matter of months.

This is something that requires some hard work and dedication, but in the end it will be worth the effort!

FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.

]]>
http://www.matteograsso.com/seo-important.html/feed 0
Who Is SEOmoz? http://www.matteograsso.com/seomoz.html http://www.matteograsso.com/seomoz.html#comments Sun, 13 Jan 2013 01:03:06 +0000 http://www.matteograsso.com/?p=984

SEO software developers at SEOmoz strive to provide their customers with a comprehensive SEO package for their businesses. Who Is SEOmoz? They host the web’s most vibrant SEO community and they are said to be the web’s most popular SEO …




FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.]]>

seomozSEO software developers at SEOmoz strive to provide their customers with a comprehensive SEO package for their businesses.
Who Is SEOmoz?

They host the web’s most vibrant SEO community and they are said to be the web’s most popular SEO software.
They are based out of Seattle, WA, but are not limited to this area, as they can usually be seen traveling all over the world to participate in different marketing events and meet-ups.

Who Is SEOmoz?

SEOmoz is one of the largest providers of search engine tools in the world.

It is a very successful company with many Fortune 500 customers using their services.
A SEOmoz review will show that SEOmoz spends much of their time developing their complete set of software, resources and tools – SEOmoz PRO – to help maximize your business’ search engine optimizations.

When you are a PRO member, you will get their web app which is campaign-based, webinars, SEO tools by the dozens and total access to Open Site Explorer which is a search engine for links.
Also recognized for Linkscape, SEOmoz’s system organizes the web and then produces detailed link graph analytics. This has data and metrics for 350 billion and more URLs which are updated every single month.

Their Linkscape data powers many of their own tools which include the SEOmoz PRO and Open Site Explorer. Linkscape also has a data-services API that can bring more power to your tools or application with link and site intelligence data.
You will also find in a SEOmoz review that this company has a huge SEO community with well over 250,000 members who enjoy discussing and sharing the newest happenings of what works and what doesn’t with SEO.

The community here can access educational resources like the section of their website for learning SEO and their Beginner’s Guide to SEO.

Features That  SEOmoz Provides You With
With SEOmoz, your SEO management is so much easier.

They provide you with weekly rankings and crawls tracking so you do not have to be right at your computer all the time and you can go on with your daily life. In these weekly reports, they will notify you of any issues that could be impacting your SEO performance.
They’ll also keep an eye on the rankings for all the keywords you use on the different search engines and which ones your audience is using. You will have much less busy work, and much more time spent on other aspects of your business, or you can even free up some leisure time!
SEOmoz will also provide you with on-page recommendations for your website.

These recommendations help you to not only understand where things might have gone wrong, but also gives you instructions that are clear on how to fix it so you can see immediate results. When you make the improvements that are recommended you will see your rankings improve.
You can also keep an eye on your competitors with SEOmoz’s software and tools.

When you use the Open Site Explorer, their web app, SEOmoz PRO, watches the rankings of your competitors and will link metrics so that you can gain an upper hand on the search results page. Your competitors will think that you are spying on them!
Plus, the SEOmoz PRO web app gets better and better with time.
They keep track of all the important metrics so that you can always gauge your success.

They are totally committed to continually improving their web app with new features and functionality each month.
In this way, you know that you are getting the latest SEO technology the industry has to offer.
Additional Things that the SEOmoz Website Offers Its Customers
Besides all of the great features above, a SEOmoz review of their site will prove that they have many other valuable resources for their customers including:   a whole resource section which has SEO tools; a page where you can learn all about SEO; a question and answer forum;  and, their Mozscape API.

They also have comprehensive pricing plans so you can get exactly the service that you need and not get stuck with too little or too much.

You can even try SEOmoz PRO for 30 days for free to see if it is the right fit for you and your business.
They also have larger plans available for agency and enterprise use.  So, no matter how big or small your business is, they’ll be able to accommodate you.

FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.

]]>
http://www.matteograsso.com/seomoz.html/feed 2
Email Advertising: send 1000 For FREE! http://www.matteograsso.com/email-advertising-send-1000-free.html http://www.matteograsso.com/email-advertising-send-1000-free.html#comments Fri, 04 Jan 2013 01:00:13 +0000 http://www.matteograsso.com/?p=973

Can your online business use a bit of a pick-me-up… What if you could get a lot more eyes on your links in the next 5 minutes..? Well, now you can. At ListJoe, you can send your ad out to …




FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.]]>

List JoeCan your online business use a bit of a pick-me-up…
What if you could get a lot more eyes on your links in the next 5 minutes..?

Well, now you can.

At ListJoe, you can send your ad out to 1000 home-based marketers right now.

And it’s 100% free.

All you need to do is sign up to get started.

If you need more traffic to your site, this is by far the best and easiest place to drive tons of targeted marketers to YOUR website.

In fact, ListJoe has been helping internet marketers succeed online since 2005.

It’s time for Joe to help your business:

And now, ListJoe’s been completely revamped with some cutting-edge features that will seriously boost your business.

Sign up now and see what 5 minutes can do for your business.

Enjoy!

FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.

]]>
http://www.matteograsso.com/email-advertising-send-1000-free.html/feed 2
Merry Christmas – A Gift for You! http://www.matteograsso.com/merry-christmas-a-gift-for-you.html http://www.matteograsso.com/merry-christmas-a-gift-for-you.html#comments Mon, 24 Dec 2012 01:59:10 +0000 http://www.matteograsso.com/?p=953

I hope that your Christmas would be enjoyable & may the essence of Christmas remains always with you. Christmas is not Christmas without a gift… and I have 2 for you! Do you like to listen and dance with some …




FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.]]>

merry christmasI hope that your Christmas would be enjoyable & may the essence of Christmas remains always with you.

Christmas is not Christmas without a gift… and I have 2 for you!
Do you like to listen and dance with some Euro Dance/House music?
If the answer is yes, download now:

Xmas Mix 2012 by MATFlawless
Maya Mix 2012 by MATFlawless

Probably, most of you don’t know that I’m not just a SEO Specialist but also a DJ since 1994!
However, I stopped my DJ career a few years ago and turned into music producing, from time to time I do some special DJing and mixes… and above mixes are for you!
(I admit that they aren’t perfect but I did a rush mix, be patient and enjoy the music!!)

Do you want an extra gift? Something that may be useful for your network maintenance?

Signup to my newsletter and download Hack Website Checker, developed by my good friend SEOSasa.

Basically this bot has 2 files, in the first file add a bad words list (or whatever you want to check), the second file contain your website URLs list, click Start and it does check each URL,
if one of the word is found, the URL is highlighted in Red, if no word is found Green, if Light Blue, there is a connection problem or time out from your website,
just in case you see any URL marked in Red or Light Blue, a manual check is required.
Personally, I use the bot to check if my WordPress blogs has been hacked, when I see a Red URL I clearly understand that there is something wrong 🙂

 

Hack Website Checker

 

Signup now and get Hack Website Checker for Free
(Scroll down this post and subscribe using the Optin Form)

If you have any trouble to get the download link, you are welcome to contact me 🙂

Merry Christmas and Happy New Year!!!

Take care
Matteo “MATFlawless” Grasso

 

FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.

]]>
http://www.matteograsso.com/merry-christmas-a-gift-for-you.html/feed 2
What is SENukeXCr? http://www.matteograsso.com/what-is-senukexcr.html http://www.matteograsso.com/what-is-senukexcr.html#comments Wed, 28 Nov 2012 13:32:36 +0000 http://www.matteograsso.com/?p=937

SENukeXCr also known as SenukeX Crowded is a incredible tool of which you can become a savvy SEO expert. This program has been created to help its users in a number of ways. It is user friendly so it will …



FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.]]>

Senuke XCrSENukeXCr also known as SenukeX Crowded is a incredible tool of which you can become a savvy SEO expert.
This program has been created to help its users in a number of ways. It is user friendly so it will not be much confusing even though you are a new user and have never used it  before. Now, even if you are at loss at how to start with this software, we are right here to help you presenting the website SENukebonus.net as they are offering you free SENukeXCr tutorials online with every purchase.
They are always up-to-date and therefore you will come across tutorials on how you can use SENukeXCr for your best advantage.

SENukeXCr comes packed with a lot of tool types to create backlinks on different platforms, such as RSS syndication, social networking, forum profiles, social bookmarking, article directories, web 2.0, press release and the new additions: wiki, pdf, wordpress and google places.

Google Places: you can stay above the other local competitors by dominating local SERPs.
Upload your documents in PDF format and create link diversity by sharing it in host sites, a WordPress module with the help of which you can update your WordPress blogs and Wiki Projects to post on various kinds of wiki, everything with just a few clicks!

Do you have a special offer? Yes, of course!

SENukebonus.net is in special position to offer you an  amazing bonus, if you buy SENukeXCr through it!
Jonathan Leger, the creator of many of the best tools out there, is offering The Best Spinner and Article Builder, a must have for all of those who are seriously involved in internet marketing.

Both tools are heavily integrated with SENukeXCr and will help you to create your backlink campaigns faster and easier!
When you purchase SENukeXCr in SENukebonus.net, you will be offered both tools, worth $374/year, absolutely free!
In details: ‘The Best Spinner’ worth $77 for every year and $297/year for ‘Article Builder’ , you get both absolutely free for as long as you have an active SenukeXCr subscription.

Not only that, as I have talked about before, you will also be getting free SENuke Training tutorials or should we say ‘Webinars’ by the General Manager Amin Motin.
He is going to show you ropes how you can use SENukeXCr and use it to its maximum limit to secure a top position for your website in search engines.
These tutorials are not available and are not offered anywhere else.
They are only available to those who purchase SENuke through this website.

After you have purchased a copy of SENukeXCr, you need to copy your complete receipt into a supporting ticket at this site – www.askjonleger.com.
Go to the SENuke XCr promotional department in that site and voila, you will get access to your free bonus in no time at all.

More details here, don’t wait any longer, secure your copy today!!

FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.

]]>
http://www.matteograsso.com/what-is-senukexcr.html/feed 11
SEM:The Importance when Starting Up Your Business http://www.matteograsso.com/the-importance-of-sem-use-when-starting-up-your-business.html http://www.matteograsso.com/the-importance-of-sem-use-when-starting-up-your-business.html#comments Tue, 20 Nov 2012 01:13:05 +0000 http://www.matteograsso.com/?p=931

If you read this article it means that either you have been pointed to it because you look for a search engine marketing technique or because you are on the verge of starting up your own online business and have …




FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.]]>

Search Engine MarketingIf you read this article it means that either you have been pointed to it because you look for a search engine marketing technique or because you are on the verge of starting up your own online business and have heard about the effectiveness of SEM when promoting your image online.

You have as well another choice – through SEO (search engine optimization) that can lead you to obtain good results in advertising your business, but this one will take longer before seeing any results.
Besides this choice will involve contextual advertising as well as some payments done for locating the best keywords of the niche market that you plan to place your business in.

Approaching SEM (search engine marketing) you will see that this technique will use external sources to help you promote the newly start up business and site, while through SEO you will have to benefit from internal sources. An SEO process will last longer because you will have to find first what is that people will look for, what their needs are, as in accordance to these you should adjust the content of your website along with the HTML coding that should correspond to the content that is searched for.

Owning a small business you won’t be satisfied with the way SEO process evolves since it takes a lot of time before you should get some results.
There would be too much time spent on trying and testing, and then trying and testing again when some errors occur.
Compared to SEO, SEM process takes a short period of time before getting finalized showing immediate results related to the success of the campaign or if there are some changes needed to be done.
While this works under a paid advertising, you can make sure that the provider will see to it that the advertising is satisfactory for their client.

Opting for SEM, it is also helpful for those small entrepreneurs who need to keep an eye on their limited budget.
Through the use of SEM, you can keep track of how much you will be more willing to pay with the next advertising according to your needs.
You have as well the option to increase the advertising in such a manner that coincides with the season if you consider this fit for boosting your sales. In this way SEM can become a cost effective approach to promote your business online.

Ah, and more thing: you are given the chance to confront with periodical reports on how people respond to the ads. Google puts at their clients’ disposal this opportunity to see the reports that can enable you keep track of the number of the clicks on a specific ad, how long one visitor has stayed on the site and other useful information.
Through SEM you can have control over the way your ad campaign evolves and how this one is displayed to potential customers.

Fellows readers, I’m thinking to join a SEO contest with this website Stellissimo, please, wish me good luck 🙂

FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.

]]>
http://www.matteograsso.com/the-importance-of-sem-use-when-starting-up-your-business.html/feed 5
The Power of LinkedIn http://www.matteograsso.com/the-power-of-linkedin.html http://www.matteograsso.com/the-power-of-linkedin.html#comments Tue, 20 Nov 2012 00:12:22 +0000 http://www.matteograsso.com/?p=928

As you prepare your marketing plan complete with goals and strategies for generating leads and sales online, consider tapping into LinkedIn for additional exposure for your company. LinkedIn is used for networking among companies but many entrepreneurs are learning that …




FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.]]>

linkedinAs you prepare your marketing plan complete with goals and strategies for generating leads and sales online, consider tapping into LinkedIn for additional exposure for your company.
LinkedIn is used for networking among companies but many entrepreneurs are learning that having a presence on LinkedIn solidifies their business reputation and presents their company in a more positive, efficient way. You must use every tool available to you to build credibility and trust among your colleagues and online users with whom you may never interact one-on-one. 
Over 1.9 million companies have established a presence on LinkedIn and are connecting with over 100 million professionals to provide updates, learn of job openings, and get advance notices regarding new products coming online. LinkedIn is best described as a cyber meeting area or hub for sharing information in an efficient method.

You will be offered a company page on LinkedIn that will permit you to centralize all of your business information for the public to see.  Your employees will have personal pages that will provide a more personal touch and flavor to your business. Although the business will happen in cyberspace, the consumer still enjoys knowing what the business is about, who you are, and what you have to offer them to make their life more enjoyable or easier. By developing a company page, you can access analytics data that will show you what customers are viewing and how they are accessing this information.  Here you can showcase your goods, services, and products, include dynamic photos and images, and send private messages that will inform them of trends, patterns of product development, and special deals you are promoting.  It allows you to connect in a more personal way with your client to establish trust and confidence.

One of your main goals in participating in the LinkedIn community will be to gain exposure of your company to potential clients. The engagement levels of users will be important as you decide whether to opt into active participation in this medium. The primary focus of LindedIn is the business community.  47.6% of users spend up to 2 hours per week on the website. Even higher rates of 26% of users spend 3- 4 hours a week engaged in activity.  Almost 1,000 minutes per month are logged by active participants. Thus, the amount of possible exposure for your company is phenomenal. 

How can LinkedIn help your business? A staggering 7.9% of all users report that they used LinkedIn to research people and companies. Other users use LinkedIn to reconnect with former business associates and almost half of the users stated that it was a new way to network and build solid relationships with professionals who could influence clients toward future business.  This is an excellent way for business professional to connect and support each other.

Business professionals leverage the power of LinkedIn in a plethora of creative ways.  They can make excellent hires from this site and they can use the groups like mini conferences to acquire more knowledge about advertising and public relations.  Here you can also find trusted vendors, partners, and perhaps that all important funding institution.  With the proper attitude and a creative spirit, this powerful tool can be yours for the taking. No matter what the size of your business, you can task the power of LinkedIn to assist you in generating leads and sales.

The users on LinkedIn are professionals and are internet savvy which is a plus as you try to connect and maintain valuable relationships. Being an active participant grows your network and can also help you build your all important list for marketing and advertising strategies.  You can develop direct connections and reap referred connections as work of your stellar business reputation spreads. Some studies show that communications conducted via LinkedIn are much more valuable and perform at a higher positive rate than traditional emails do.  The sales tool “sales navigator” is an outbound sales tool that is provided to LinkedIn’s premium members that will gather accurate data, develop seamless integration, and offer real-time information about consumers and companies.

In the cyber world of commerce, establishing credibility, trust, and reliability are of the utmost importance in gaining customers and maintaining a repeat business base.  It will be to your advantage to answer questions on LinkedIn Answers, to take part in group discussions and to participate in forums where you can share valuable information.  Members benefit from meeting and conversing with experts in a particular niche and many use these connections as referrals in their daily business exchanges.  If there isn’t a forum related to your business, you should think about starting one.  You can initiate interesting conversations that might solve a dilemma your potential client might be experiencing. These discussions will send many clients to your website to explore what it is that you have to offer.  By appearing as an authority, others will view your comments and reviews and visit your website. They will already be interested in your product if they have purchased an item that correlates with your product.

Begin your LinkedIn activity by connecting with friends and people whom you already know.  These people will know that prospective client who is searching for your product and by establishing lines of communication with circles of people, your business will profit.  You can ask friends to recommend you to their clients and friends and the networking begins.  LinkedIn takes the community approach to business to a more technological level and makes it work for you.  If someone who knows you mentions you to a potential client first, you will not be making the proverbial “cold call” with a distinct possibility of failure.  Someone paving the path for you will make your work a lot easier. Send invitations to people in your address book and on any lists that you have built as you developed your marketing plans.  Publicizing your profile will be the catalyst that moves people to link to you.

Take time to research your connections on LinkedIn. Browse through their personal or company profile to learn about their interests and what makes them tick.  These will be talking points that can break the ice as you being to cultivate a relationship that is moving toward a purchase.  Talk to them about what interests them and relate it to your product at the appropriate time if possible. Don’t force the issue but if the chance to incorporate a personal interest arises, use it carefully.  Statistics refers to consumers but your customers are people with whom you want to develop trust and good will.

It’s important to create a profile that is engaging and one that warrants further exploration by a potential client. Think of your LinkedIn profile as you would your nametag at a party or convention.  When someone meets you they see your name and your business.  They immediately decide if they want to further engage with you or to keep walking.  Feature your expertise, your experience, and the niche with which you are knowledgeable on your profile page. This will also make it easier for professionals who are interested in the same niche to locate you.  Determine who your prospects might be from their profile information and join some of the same groups that they have joined. Offer solid, valuable information in all your interactions with groups of users, answer their questions, and always provide a way for them to go directly to your website for further information and assistance.  Provide them with examples of your customer satisfaction and your stellar customer service. This policy will be very attractive to the polished buyer.  Remember that this relationship is not about you but about them; offer a solution to their problems or concerns and you will have a loyal customer for the long term.

If you have chosen to set u a LinkedIn account, you must perform this task the right way or not at all.  To have a page that is partially completed can do more damage to your business than not having a presence at all.  If you don’t feel comfortable in setting up your page, do some research and get some help. Your page will send clients a message about how you do business.  Keep your profile updated and 100% complete. You can use the “Improve your Profile” button at the top of your edit page to make sure your information is current and clear, concise, and cordial.  You will need to provide three recommendations to complete your profile to its highest level.  Use the LinkedIn recommendation tool to send email to friends, former clients, vendors, or colleagues that will create a positive recommendation for you. You can preview this document before posting it to your profile.  Stress with those doing this task for you that proper grammar, sentence structure, and acceptable usage are very important.  Your prospects will make a decision about you based on what they read from those who know you.

Don’t leave out the Skills and Expertise segment of your profile.  This is one of the newer features of LinkedIn and it causes your profile to be more searchable.  Your skills become the “keywords” on your profile and these are critical in representing what you do, where you live, and your area of expertise. List as many as you can that showcase your skills, talents, and abilities. You want to be a professional who is capable of commanding a successful business entity with seamless strategies. These keywords will create good inbound links for you and your company and any blog in which you participate.  The business community will be more aware of you and what you have to offer.

Remember to add your business website, any blogs, and Twitter, Facebook, and Pinterest links to your profile.  You will be providing a transparent picture of your business and product. The more information a client can gather about you, the better they feel they know you; purchasing is easy from someone we know and trust. You will stay connected which is of the utmost importance in the fierce competitive market.  Out of sight, out of mind is not the adage you want when referring to your online activity or participation in the social websites that can grow your business.  Note on your calendar to review your profile on a monthly basis to keep it from becoming stale.  Add recommendations, skills or awards and achievements to keep everyone informed about the progress your company is making. Make yourself stand out from the rest of the crowd!

Never leave the photo section blank in your LinkedIn account blank.  A picture is worth a thousand words and a good, quality image of your will give those who connect with you an image to which they relate when communicating and doing business with you.  If you are uncomfortable with a photo, upload a company logo or an eye-catching image that captures the attention of the browsing visitor.  A photo will provide your company with a personal touch and not a corporate image that is a bit more impersonal.

After your profile is complete, the fun part begins.  Begin to join groups according to your interests, hobbies, job interests, inspiration, and support.  If you can think of a group that you’d like to join, it’s probably already set up and going strong on LinkedIn. Many of these groups will participate in discussion boards, messaging, and connection updates. It’s a very exciting and engaging way to build strong relationships. If you have developed a good relationship with another LinkedIn member, ask them for a referral and return the favor for them.  Your credentials will strengthen and be more widely seen by thousands of people.

Maintain a strategy for generating leads to ensure more business and profits for your company.  You will want to take advantage of every tool that LinkedIn offers and by setting a goal of how you will use the tools to your advantage can keep your marketing strategies on target.  Set a specific number of connections with new people that you want to make each week and grow your account by that number or more.  Keep your company’s name fresh and in front of current clients as well as those who can become valuable as they learn more about you.  If someone needs your services or learns of a need that a contact has, they will be more apt to recommend you if you are on their mind and visible on their computer screen.

Don’t be concerned with privacy issues as you begin to use and participate in the LinkedIn community.  If you attend a local networking event in your area with a paper bag over your head, it is likely that you will draw unwanted negative attention to yourself.  You interact with strangers at these events; your interaction on LinkedIn is no different.  If your profile and information is incomplete or you guard your participation activities on LinkedIn, you might as well have a cyber paper bag right over your head.  You have to connect in a positive way and withholding information creates suspicion.

Since its launch in 2003, LinkedIn has become the number one business social network on the web. If you are striving to become a reputable business, then you should have a presence on this business website. It compares to membership in your trade organization.  You’ll be connecting with like-minded professionals who are gleaning business at the turn of every cyber corner.  It’s an incredible source of data and an excellent way for you to showcase your products and services as you interact with others.  LinkedIn appears high in search rankings which means that your business will piggyback on this high rating to be listed above other references. By all means, LinkedIn must be considered when formulating your marketing strategy.

By joining groups in the LinkedIn community, you will establish yourself as an expert that users will turn to when situations or problems arise that they know you can handle.  You can learn from others, gather useful websites and tips, and can develop an extensive list from which to market your products.  These open discussions will allow you to participate with others to share ideas and build long-lasting relationships that will increase your bottom line exponentially.

One of the most common tools that LinkedIn provides is the search for businesses and people.  There are a variety of tools available to make this a seamless transition from peruser to purchaser safely and securely.  You can learn how to conduct easy and effective searches just like clients are using to find your business and product. It will be valuable to see what your potential customer sees when he visits your profile page. You can modify and adjust your listings to better maximize your efforts and applications.

Word-of-mouth advertising is the basic staple in the toolbox of marketing plans.  The LinkedIn recommendation function will serve this purpose as you work to promote your business.  Elicit help from anyone who has had experience with you, your company, and your product.  It’s much easier to buy a product if you know someone else has already used it and had a satisfying experience.  This is the most powerful tool that you can use to generate leads and sales.

Business is no longer conducted just down the street or around the corner. Your business needs to be available 24/7 for clients who are in varying time zones and who are working under demanding deadlines and schedules.  It is imperative to attract clients who have a need, like what they see on your website, and can purchase safely and securely with no regrets.  To keep the sun from setting on your business, your client base must be extensive and global to reach the potential sales available to you.

At first, LinkedIn might seem like a large investment in time but it’s an investment that can not only save you marketing dollars but also can provide a list from which you can draw your clientele.  Once you get your profile set up and you begin participating on a regular basis, you’ll find that this is an enjoyable portion of your business. You can mention to everyone you meet that they can look at your LinkedIn profile to learn more about you and your business; it’s a professional statement that represents your business extremely well.

Remember to use and place your keywords strategically since your LinkedIn profile is searchable in Google.  You want to appear interesting and knowledgeable about your particular niche.  By taking the time to invest in this page of information, you will be opening doors to your business that you never dreamed were possible.  Geographical boundaries will be removed as the tidal wave of your business rushes across the business landscape. You’ll meet new clients, make new friends, and will establish strong relationships that will quickly replace your luncheons that are a waste of your time. Cold calls will be a distant memory and profits will amaze even the smallest of businesses.

Networking is not rocket science but it can launch your business to new heights and goals. You must use every available method of connecting with professionals who are as motivated and as passionate as you are about succeeding in their online marketing strategies. With LinkedIn, you can meet and introduce yourself in a few minutes and begin interacting with business professionals around the world.  You can get a feel for their economic struggles and how they have overcome adversity or challenging situations. You won’t have to reinvent the wheel as you draw on their knowledge and understanding of how the business environment operates.  You will gain exposure to business owners and possible clients across town and around the world.

Be realistic as you evaluate what LinkedIn can do for you.  Does it matter? Will it work? Is it effective? Is it cost-efficient?  Is your business credible; can you offer authoritative advice and appear as an expert in your niche? Finally, are you passionate about your business and its success?  Carefully consider each question before you take the initiative to get into the LinkedIn community.  You will have about 9 seconds to impress a visitor to your profile and like the speech you might give at a civic event to promote your business, you have to be quick, clear, concise and cordial.  Let your personality show through in your profile just as you do your traditional business interactions.

Since more and more business professionals are using social networks to market themselves and their business, you don’t want to be left behind with antiquated methods of marketing that are no longer reaching the on-the-go society of today.  Your business can be in the palm of their hand as they search for products on smart phones that connect to all social networking sites.  LinkedIn was developed for businesses so you don’t run the risk of complicating your personal, social life with the goals and plans for your business.  Collaboration with others can increase your knowledge and your business skills and introduce you to new ideas and plans. Grow your business, expand your profits and make some wonderful friends along the road to success.

FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.

]]>
http://www.matteograsso.com/the-power-of-linkedin.html/feed 3
The Power of Facebook Advertising http://www.matteograsso.com/the-power-of-facebook-advertising-2.html http://www.matteograsso.com/the-power-of-facebook-advertising-2.html#comments Mon, 19 Nov 2012 18:42:47 +0000 http://www.matteograsso.com/?p=925

Social media was once considered to be only for teenagers or for those looking for romance and relationships but that has changed dramatically in recent years. Facebook has evolved as one of the most valuable assets to advertisers who are …




FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.]]>

FacebookSocial media was once considered to be only for teenagers or for those looking for romance and relationships but that has changed dramatically in recent years.
Facebook has evolved as one of the most valuable assets to advertisers who are striving to reach a particular niche audience.

Facebook is the largest and most visited social network on the web today is.

Not only is it a popular location for social interactions but also it is becoming a fiercely competitive marketing tool. Many entrepreneurs are beginning to tap into this advantageous method of generating leads and sales for their businesses. Research is showing that the average Facebook user spends just over 6 hours a month on Facebook which is double the amount of time of its closest competitor, Google. Over 50% of these users are perusing Facebook from a mobile device which means that there are more than 543 mobile users searching for goods and services while on-the-go. Every day there are more than 3.2 billion items that are liked or commented about on Facebook pages and that translates into a very powerful mode of advertising for any business.

Advertising campaigns on Facebook are providing up to a 5 fold return on any investment because of the strategic targeting of the right audience. Consumers are becoming more aware of brands and are recalling what they are seeing more than other online advertising averages. Facebook advertising is the catalyst for more positive conversations about businesses as well. More importantly, the 47% trust rate for advertising on Facebook commands a respect and awareness of this tool that can effectively be used to expand the bottom line.

When considering the most efficient way to invest advertising dollars, you should include Facebook advertising in your plan. You can connect to this exploding power to target new business, to generate high quality leads, and to piggyback additional advertising strategies, like word-of-mouth advertising, to more effectively stretch your advertising monies. An entirely new world of possibilities will be opened up to you with Facebook advertising.

Facebook advertisers are permitted to geo-target an audience by country which allows the advertiser the ability to limit or expand the message of their ad based on settings that are selected. Most of the countries in the world are now Facebook friendly which expands boundaries that once limited the sale of products to smaller areas and locations.

One of the features of advertising with Facebook is the advantage of keyword interest targeting. When a user signs up for Facebook, they create a profile page that is based on their interests, likes, and activities. When you create your ad for Facebook, you have the option of searching and selecting keywords that are of interest to a specific user. This will better target an audience that is already interested in your ad before they even see it. As an example, let’s say that you as an advertiser are trying to reach people who are doing home remodeling projects. When you type in the word home remodeling, a list of keywords will be pulled up for you that are related to the profiles of users who listed home remodeling as one of their interests. You can then choose any of these keywords in your ad to reach those people who have these keywords in their profiles. You are targeting an audience who is interested in your information and who will respond to your ad.

Before you begin your advertising campaign, it’s important to clearly know who you want to target. Customize your Facebook advertising to the target market so that this tool work better for you and your company. Try to vary your approach so you can attract different groups. 20 year olds will view your ad differently than a 40 years old will even if they have the same need for your product. Appeal to your potential client in a positive and attention-getting way. Be clear, concise, and brief.

There are several ways to advertise on Facebook; you can use these cost-effective ways to increase the traffic to your website and generate more business and profits for you. The first way to advertise on Facebook is to create a business profile so you can interact with your list of “fans” whom you will persuade to become clients. You can send out updates, news articles, special offers and promotions, and discount information to the entire list; Facebook affords you the ability to communicate instantly with a list of people who have already indicated that they are interested in your products.

Another way that you can advertise powerfully on Facebook is to buy an ad that is targeted toward a segment of the user base. Each one of these users has an enormous amount of information stored in their profiles. This information can be used to target them based on a selected keyword or filter. Using this method will assure you of reaching potential customers who are most likely to buy your product.

Word-of-mouth advertising has been brought into the digital age with Facebook’s beacon tool. News feeds let users access each other’s personal profiles and postings or comments. Facebook allows businesses the ability to report a user’s actions with the business website and company to the user’s friends. If a Facebook customer buys a product from you or engages in discussion regarding their satisfaction with your company, their interaction with you will be posted in the news feed which will automatically create a referral system for your business. It’s word-of-mouth in cyberspace.

The first thing to consider as you plan your Facebook ad strategy is your goal. Are you going to advertise your product, expand the number of people who like your business page, inform the Facebook community of your business and what you do, or are you simply getting the attention of potential customers. As your goals become clearer, begin to decide on the type of ad you will create; there are three types from which you can choose.

Crafted ads target Facebook users by filtering demographic information such as age, location, and gender. These ads will be featured in the right hand column of Facebook pages. You can create sponsored stories which interact with a Facebook fan’s page with the specific story. The ad will show up in the right hand column once the fan likes your particular post. You can also select promoted posts which are more visible in the posts on friends’ pages and on their contacts’ pages as well. One of the most powerful aspects of Facebook advertising is the customer loyalty that you will build. Create your own business Facebook page that will allow you to directly interact with your clients. This will give a more personal touch to your business and also will allow you to use word-of-mouth advertising that you generate from your Facebook ads to spread the word in a cost-effective way. Client satisfaction, customer service, and buyer protection are all tenets of a marketing strategy that will work nicely for you and your Facebook advertising campaign.

You can offer special promotions, new products, or the latest trends with your product with your Facebook ads to reach clients that are strategically targeted and already interested in your product or service. This will provide up-dated information to your clients and keep them better informed in a time-efficient way. Today’s consumers on are the go with busy schedules and demanding deadlines. These ads will connect with them and solve their issues and concerns in a timely fashion.

Facebook ads are much more flexible than other internet locations. You will be offered additional character length for any ad descriptions that you might have. You can also improve your flexibility with image-based ads that attract the visual buyer. If someone participates in the Facebook community, then they are already proven to be a visually stimulated consumer. Use images and photos of high quality and that convey your message with the power of a thousand words. Your Facebook ads will be more visible to an audience who is there to engage in obtaining information as well as to create it themselves.

With the Facebook site itself generating such a high rate of traffic on a daily basis, your ad has a much better chance of being seen and having a positive effect. It will be seen a multitude of times by a targeted audience who is already comfortable shopping the online arena. Users visit the site many, many times a day and your ad will be there to greet them as they login and begin to participate.

You are also allowed with your Facebook ad to purchase space on a click-based or impression-based fee structure. Using your budget and personal preferences, you can tailor your ad campaign to meet the needs and goals of your business plan.

Because of the targeted nature of Facebook, advertising on Facebook can be affordable for you company. You can reach your targeted audience with your online campaign for a very reasonable price. The selection of packages that you can select is extensive so that you can reach as many users as your budget will allow you to.

The use of smart-phones has skyrocketed in recent years and your ability to reach this high volume of consumers is phenomenal. Access to these devices happens every second of every day and you can tap into this gold mine of prospects. Your ads won’t just be limited to laptop and computer users; you will be expanding your potential client base.

You will be offered a choice between pay-per-click (CPC) or per 1,000 impressions (CPM). Studying your demographic clicks and responses will be an important first step. Begin by starting a campaign that includes everyone and then, after a set number of impressions, see who clicked on your ad and the responses that you received. After some study and careful insights, you can then rewrite the ad to appeal with that demographic audience in mind. You can then reset your campaign as a CPC method. Finely segment your ad to appeal to different age groups, or sexes, or relationship statuses. With this small touch, you will get more bang for your advertising buck. Continually test and modify your presentation to foster higher results with substantially lower costs.

With Facebook targeting, the natural skew is toward a younger than average audience that is female. Sometimes users mislead others by submitting incorrect data on profile pages. This will cause misrepresentation of data and some of your ads will be seen by users who are not interested by their very nature; you can only get a rough estimate of the people who might see your ad. When initially targeting your ad to an audience, you might begin with 10,000 people; 50% of them will log into Facebook and see your ad. By choosing this number, you will keep your costs under control and more efficiently modify it before you launch the ad to a larger audience. Carefully select connections of people you know who trust you and your business. This will give you a base circle of community with which to begin your advertising campaigns.

Another important thing to consider when you are creating your advertising strategy is to include additional languages other than English. Inexpensive translators can be hired on some of the work at home web locations to translate your copy for you. Many advertisers neglect this segment of the population and lose many dollars in profit for this lack of attention to detail. You can open up a new section of loyal clients with just a simple effort of reaching them in a language in which they feel comfortable purchasing.

Another powerful tenet of advertising on Facebook is the low risk involved in using this format. You will have full control of your advertising budget and it will be a good testing ground for your ad. You can learn if your message is effective in communicating to a potential buyer who you are, what you are offering, and how they can purchase your product quickly and safely. You are free to modify your message as needed and promote it to a better target. You can ascertain what works best with a particular demographic and how to reach them with your message. Especially if you have a fledgling business, you might want to use the high power, lost cost approach of a Facebook ad.

If you are striving to target your local audience, Facebook ads have been proved to be very effective. You can inform local and regional clients about your business and have the “friend” network assist you as well. Many local communities enjoy supporting local businesses that give back to civic groups and Facebook can get your ads to them quickly and efficiently. When you have a happy, satisfied customer, they can tell the seven people in their social circle and those seven people will tell seven of their closest friends and so the network will distribute the message about you and your product. Testimonials serve to peak the interest of clients ready to buy but who have just one more question. If someone has purchased your product already, they can attest to its quality and your excellent customer service. Facebook is being used in your area by all of the local people who are just waiting to be approached by your ad. The appeal of Facebook extends to everyday people; you don’t have to be a computer genius to take advantage of this advertising power.

By promoting your Facebook business page through the ads you place on Facebook, you are guaranteed that the people you are targeting with your ads already have a Facebook account. You can be assured your ads are reaching the audiences most likely to buy from you and the communication vehicle is at your disposal 24/7.

One of the most powerful reasons of advertising on Facebook is the budget management that is available to you. Thousands of dollars of advertising fees are not required upfront. So, you don’t have to have capital outlay at the onset of your advertising campaign. Your budget can be as low as $1 per day if that is the option that you choose to employ. Budgets can be changed daily or at any time and by any amount that you wish. The measure performance tools available on Facebook advertising allow you to see and test ad rotations and explore which are the most effective tools for you. After you run your first ad, try changing a combination of the ad’s image, description, and title. You will measure the performance rate of your campaigns by viewing the click-through rate which is the percentage of clicks from the number of times it was viewed on Facebook. You will select the ad which shows the highest click-through rate for you.

In a world of social media, advertising can be an excellent way to reach customers. The users of Facebook are very active; they log on daily sometimes multiple times. It provides a way for you to reach customers with whom you might not have otherwise connected. They are going to find your ad on a social media sight more rapidly than they would your own blog or website.

The exposure you receive is a very lucrative benefit to advertising on Facebook. The more customers who are exposed to your product, the higher your profits can become. Facebook does an excellent job of allowing all advertisers a multitude of targeting options that include age, gender, interests, and relationship status. These targeting filters will strategically develop an audience who is primed and ready to buy. This is possibly the most beneficial tool of Facebook advertising.

In addition to an effective list of potential clients, you will have all of the benefits of instant results. In our fast-paced society of today, speed in purchasing is important. A client will spend approximately 90 seconds looking at your ad before moving on to something else. Quality images and representations of your product along with concise and clear descriptions are dynamic tools to capture the attention of the audience and cause the perusing to develop into purchasing. You can attract many new customers in a single day and the profits can rise along with those viewing your ads.

Before you even begin your advertising campaign, you must set your budget and stick to it. There are expensive options for you with Facebook advertising but you will have to operate within your budget to obtain the success you are seeking. Use a common sense approach with your newly acquired technological advertising to promote your company and profits.

In addition, a Facebook ad will provide you with a more personal platform of advertising. Research shows that consumers are more likely to trust your ad especially if they see a link to a Facebook friend. Your ad is placed in the right hand column and is a bit more engaging than an ad they see randomly on a search engine. Even in the world of internet marketing the handshake and confidence in a deal is important to make. By personalizing your Facebook ad, it’s like extending your hand across cyberspace to reach out and seal the deal. This type of business advertisement will foster good business relationships that ensure repeat business.

In effective advertising, everything is a balance. You don’t want to spend a lot of time reworking your ads if they aren’t accurately targeting the audience you need to be targeting. Spend time tracking your progress and your effectiveness but don’t forget to interact and connect with potential and current clients. Follow through with all of your strategies and the components of your plan to generate new customers and increase your profits. A Facebook ad campaign will be an effort that takes time and patience. Keep in mind that Facebook advertising is about developing relationships and connecting with consumers not just selling them a product immediately. This platform of marketing is still developing and using these advertisements effectively will take research, study, and modifications that better hone your ad for consumers to view.

Facebook has become a powerful tool in the advertising world. The expanse of active users coupled with the micro-targeting tools make this method of telling others about your product one that will reap dramatic rewards for your bottom line. You will boost sales and maximize profits at a cost-efficient way for your business. Your business will be given the opportunity to build, improve, and maintain client relationships which is a satisfying aspect of having your own business.

The clients with whom you connect will provide you with feedback, encouragement, and testimonials that can help you reach your goals and dreams as a successful entrepreneur. By using the proper demographic, copy, and image, you will see your Facebook ad come to life. Don’t be afraid to try this new and unique method of advertising. It’s a fun and interesting way to reach an enormous audience with a few simple guidelines that anyone can perform.

It’s not rocket science but it can provide you with an astronomical income that makes your business the success you knew it could be.

FacebookTwitterDiggStumbleUponGoogle Plus

Copyright © 2018 How to SEO. All rights reserved.

]]>
http://www.matteograsso.com/the-power-of-facebook-advertising-2.html/feed 3