Getting Started in Video Marketing for Small Businesses

Video Marketing for Small BusinessVideo is versatile and can be applied to everything from introducing your product to showing how it is used.
Those wondering how to begin can start with some of the most popular pieces, such as a quality video blog (vlog).

Video blogs are proven to increase search engine rankings and are perfect for engaging your audience.
For instance, you can do interviews with executives and staff members to add a personal, family feel to your image. 

A clear and user-friendly Frequently Asked Questions (FAQ) video will help answer all of your customers’ questions about your product or service.
Other ideas include a video tour to give consumers the inside scoop on your business.
This could be a tour of your facility or a thorough 360 degree exploration of your product or service.

Testimonials from satisfied customers are extremely attractive to potential buyers, so this is definitely an option to get your feet wet with online video. 

Promotional videos for your product or service will grab attention and encourage viewers to participate. 

Businesses can also break into video marketing with the highly popular “How-To” video genre.
Well-liked for their visual assistance in mastering skills, these videos are extremely popular online.

Viewers frequently search terms beginning with “how to”, and have stated that they enjoy learning at their own pace.
“How-To” videos are easier and less expensive to film when compared to other types of videos.   

What should your “How-To” video topic be?
Check with your customer service department.
They can tell you the questions they hear most from your customers.
Take that information and create videos that will answer those questions.

Your future viewers will thank you for an online video that explains the answer before they even have to ask.
While the helpful nature of your video is the primary purpose, views lead to sales as many people will click through to your site for more information.

Many business owners think of video production as complex, labor intensive, and expensive.  
However, there are many cost-effective options for video production that will enable even the smallest budgets to connect with prospects online.

Hand-held video cameras, web cameras, and cell phone cameras have come down in price and are streamlined for ease-of-use.

Most personal computers have standard video editing software and tablets offer apps designed especially for this purpose.
This means making and sharing video is now accessible to everyone, regardless of budget constraints.

Of course professional footage has an edge over do-it-yourself, but even professional videos are affordable and well within the average small business owner’s budget.

Getting in Front of Your Target Market 

Getting the word out there about your business is the key to getting new customers.
For those with a web presence, ranking high in search results is king.
Video content that is relevant to the business and marked with appropriate keywords will inevitably increase rankings and provide your business with more exposure.

Good keyword assignment is critical for internet search optimization. Having the most amazing video will not help your business if no one sees it; and no one will see it if they can’t find it.
Your video must be optimized for search engines, known as VSEO (Video Search Engine Optimization).
You must use keywords that will bring viewers to you, which requires thorough keyword research.

Small businesses can differentiate themselves from their competitors by implementing video marketing in their niche.  

Enterprising businesses can bring in potential customers through videos aimed at their lifestyles and interests.
With the majority citing lack of time as their reason for not exploring new companies, businesses that create engaging, informative, and short video overviews can expect to gain more dollars.  

Marketing professionals offer tested tips for widening the viewing audience of your video.
First, know your target market. If you intend to upload your video to YouTube, you will have millions of potential viewers world-wide.  

Knowing your target market and understanding how they access video content will allow you to connect with them; thus giving you a chance to convert them into paying customers.

SEO/SEM Specialist

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Posted on by MATFlawless Posted in Video Marketing

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