How Text Message Marketing Can Increase Sales

The modern world is rapidly adopting mobile technology and text messaging is gaining momentum at a very high pace.
Your local competitors are catching on to this fact, and hopefully you are as well.

Many companies, small and large, are starting to implement Text Message Marketing campaigns in their businesses. 
If you share customers with some of your local competitors, you could be missing out on sales if they are running a Text Message marketing campaign and you are not.

This powerful form of digital marketing allows you to remind your customers that you exist simply by sending them an occasional text message.
These messages can be coupons, special offers, or any other information you want them to have.

As long as the information is valuable in the eyes of your target market, then the messages will be well-accepted and effective for your business.
If you choose to ignore this marketing stream, you take the chance of letting your competitors, who are using it, to steal your business.
Mobile phones have long since moved from being luxury items to being basic necessities in our lives.
They have become a “must-have” in our everyday activities.
Therefore, Text Message marketing is a direct marketing strategy that puts you in touch with your customers immediately.

Having a slow day and want to get an influx of sales? Send a text message to your customers offering them a limited-time discount.
Not only will this remind them that you exist, but many of them will act on your request.
All they have to do is come into your establishment and show your staff the text message in order to redeem it, which is convenient for them. 
Long gone are the days when consumers have to remember to take a coupon with them to redeem offers; they will always have your mobile offers right in their pockets.

Text Message marketing also helps you create a healthy customer-business relationship without going overboard with the budget.
By sending short messages to your customers, you can build trust and credibility while giving them that personal touch that they crave.  

5 Text Message Marketing Benefits for Small Businesses

Maintaining customers can be a huge obstacle for a lot of small businesses in terms of sales and income generation.
This can be achieved through a number of advertising methods including flyers, radio ads, print ads, and direct mail.

However, we live in a new digital information age with improved communication methods that put you in immediate contact with your audience.
One of those methods, Text Message marketing, has quickly emerged as great leverage for small, localized businesses.

Mobile usage has exploded over the past few years and it is not expected to slow down any time soon. In fact, it’s expected to continue to grow at astonishing rates over the next several years.
Therefore, Text Message marketing can provide small businesses with a special kind of “billboard” that will not cost them a fortune to use.

Small businesses that have managed to tap into this marketing strategy have outdone their competitors and expanded their businesses over a relatively short period of time.

The driving force in the success of Text Message marketing is its cost effectiveness and the ability to reach your audience instantly:
* Text Message marketing is “permission-based,” which means your customers opt-in to receive your offers.
* Over 90% of the text messages you send will be read within minutes of being sent.
* Text message coupons and other offers receive 10 times the redemption rate of traditional advertising methods.
* Almost all of your customers will have their mobile phones with them at all times, which ensures that your messages will actually reach your target audience.
* Text Message marketing is much more affordable than other advertising and promotion methods; yet, it yields great results.

These benefits alone show you exactly why this form of marketing could be exactly what you need to boost your ROI. 
Many smaller businesses, including your competitors, are moving to methods like this to increase sales while cutting their marketing costs at the same time. 

Getting Repeat Local Customers with Text Message Marketing

The secret to success for just about any business is having happy, satisfied customers who will keep the sales flowing. However, if your customers are not impressed by the services or products you offer, they will move on to your competitor without a second thought.
Small businesses, unlike the large corporations, have a limited numbers of customers, so they have to work harder to keep them coming back. SMS Text Message marketing is a simple, yet effective method to help you do just that.
Text messaging marketing is viewed by some as just a way to generate quick sales, which is a huge misconception.  The main reason small businesses should use this type of marketing is not only to get instant sales from it; it should also be used as a means to keep customers engaged, updated, and informed in a way that makes them want to do business with you over and over again.
All you need to in order to get your campaign rolling is your customers’ mobile phone numbers. SMS (Short Message Services) services allow you to send a single message to multiple recipients at a very low cost; boosting your ROI through the roof.
This strategy is an indirect way to takes your sales to a different level.
Small-scale businesses mostly offer their services and goods to people living in their local area and text messaging is a very effective way of reaching out to them.
Text Message marketing is affordable, which makes it a prime choice if you’re trying to generate repeat customers.   Not only that, but you can easily fully customize all of your Text Message marketing campaigns to suit your particular business needs.
In case you haven’t noticed, large businesses are doing it. So this is an indication of just how powerful this form of marketing can be for your small local business.

Finding a Balance for Your Text Message Campaigns

Text messaging has spread like wildfire since it was introduced several years ago.
Small businesses are utilizing this strategy to reach out to a wider audience while significantly cutting their marketing costs.

Printed materials such as the Yellow Pages, newspapers, and magazines are losing their grip and the public has shifted most of their attention to mobile phones.
Due to the digital mobile explosion, both large and small businesses have started to take notice of how Text Message marketing can help them reach out to local consumers.

However, it is very important that you understand the difference between “desired” text messages and “spam.”
The best way to avoid the former is to allow your customers to opt-in to your mobile list. This will assure you that they really want to receive the updates you plan to send out.

It is pretty easy to acquire an opt-in list when you do everything right.
You can get a lot of customers to sign up simply by offering incentives. To fuel your opt-in rates, advertise your Text Marketing campaign on your website and any other promotional materials.
Once you have a list started, you can start sending messages with special discount offers, contests, prizes, and anything else to keep them interested.  

However, although they opt-in to your list, you should still limit the number of messages you send out. 
Depending on your type of business, carefully plan campaigns to ensure that you respect your list.
If you start sending out too many messages, you will realize that the number of customers reading them will decrease pretty quickly. 
So it is crucial to find the perfect balance that works for your business and your customers.

In short, a winning campaign typically consists of lower frequency and interesting content.
This will keep your audience engaged and looking forward to hearing from your business and what you have to offer.

Why Small Businesses Should Use Text Marketing

How much attention do you give to your mobile phone every day?
A lot, right? Most people do not realize that they can’t live without their mobile phones until they lose them.

Mobile phones have become a very important part of our lives and this is why companies should use these addictive devices to help grow their businesses. 
Our dependency on mobile phones has made them a crucial part of the marketing industry.

With the sky-rocketing costs of conventional advertising, many small business owners are sidelined since they simply cannot afford to fork out that kind of money.
This, however, is changing with the onset of SMS Text Message marketing.

There is no other effective strategy that you can use to get your message across to a wide audience while keeping the costs low.
Small businesses work under tight budgets and the high-priced demands of traditional marketing strategies have proved to be a hard nut to crack.
Therefore, many small businesses are depending on word-of-mouth to market their products and services.

SMS Text Message marketing is similar to word-of-mouth marketing, but much faster.
It allows you to quickly send your message to all your customers with a press of a button while keeping your wallet away from financial damage.
While conventional marketing strategies require some time to give you results, SMS marketing is an instant marketing strategy.
This is because your targeted audience will receive the intended message the moment you press the “send” button.

If your alerts contain interesting information highlighting new offers, discounts, products and services, your customers will feel obliged to visit your store and buy an item or two.
It is crucial for your business to move in line with technology and Text Message marketing is the direction you should follow if you want to achieve your goals the fast and affordable way.

 


SEO/SEM Specialist

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Posted on by MATFlawless Posted in Mobile Marketing
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