Internet Marketing For Newbies – Part.2

Internet Marketing For Newbies Part.2: Paid Traffic vs Free Traffic and Building an Email List

Paid Traffic vs Free Traffic

With the increasing popularity of the internet more and more individuals are beginning to utilize the tools that the world wide web has to offer.
With the ability to efficiently market your business through online means, the benefits are relatively endless.
In order to acquire the brand awareness and exposure that you desire it is imperative that you understand the difference between paid traffic vs free traffic.

The general term “traffic” is used throughout online communities all over the world.
Traffic is essentially the amount of individuals that visit your website on a daily basis.
With the more traffic that you gather, the likelihood of increasing your profits becomes more viable.
Also, more traffic inevitably equates to a larger amount of exposure and so the more individuals that become aware of your company and/or products, the more likely it is that you will have more customers purchasing your services or products.

There are a variety of online firms that offer small and large scaled businesses with the opportunity to acquire paid traffic.
Whether it be by paying the company to provide more advantageous SEO practices to your website or if you will simply be paying them to acquire more individuals to visit your website, you will be provided with the opportunity to acquire paid traffic.
The vast majority of businesses tend to find paid traffic due to the fact that they will not have to worry about implementing factors to gather the clientèle themselves.

As for free traffic, that is simply the total amount of individuals who visit your blog without you having to spend any money on trying to push them toward your website.
With the implementation of preferential search engine optimization tools such as back linking and adding relevant keywords to all text on your page, your website will become higher in the SERPs (Search Engine Result Pages).  As your website becomes higher on the search engines, more individuals will click on your link in order to acquire the services that they require.
The majority of small business owners find that gathering free traffic is more preferential due to the fact that they are able to save a copious amount of money.

Paid traffic vs free traffic is a topic that should be considered when any business begins to open their own web page.
With the ability to acquire the most amount of potential customers, companies are provided with the opportunity to gather higher exposure and more profits at the end of the year.

Social media sites such as Facebook, Twitter, LinkedIn, Del.icio.us, StumbleUpon, among others, are great sources for increasing business and new leads through subtle marketing.

These sites give you the opportunity to establish your brand name in front of millions of people worldwide in friendly, conversational environments.
Furthermore, they are a great tool to keep in touch with your customers, establish an online reputation, and introduce your products and services to the global community in cost-effective ways.

In fact, there is no initial cost to join most social media channels and they have proven to be as effective as or more so than just plain advertising.
Traditional advertising can become very costly and it does not have permanence. Once you stop paying for your advertising message,
you are off the radar and most people can forget about you and your business very rapidly.

On the other hand, when you establish a presence in social media sites, you become a more permanent staple in the community.
Furthermore, social media gives you the chance to befriend your customers, leverage word-of-mouth advertising, and exchange useful communication with colleagues and other members of the social media community. Moreover, social media are a very effective way of networking your business.

Nevertheless, before you join, you should create a strategic plan on how you will leverage these resources in your marketing campaigns.
It can be very time consuming to ensure that you keep on top of what is going on in the community, participate in discussions, and contribute your own material.
Planning becomes essential because of the fast pace communication inherent in most of these social media channels. It is not enough to just “log in” once a week or every few months.
To keep your presence fresh in a dynamic way, you need to participate on a daily basis and make sure that you are not inadvertently “spamming” because you can easily get blocked or, worse, the social media outlet can cancel your account.

Social media marketing is about establishing friendly connections with other people sharing your interests.
Your marketing message should be provided within the context of a conversation or useful tips and resources for the community.
Avoid posting direct advertisement in the traditional sense. Furthermore, make sure that your postings are engaging and even fun.

Don’t be afraid to use humour. Have fun. 

Shortly after the Internet became public for the first time in the 90s, many entrepreneurial-minded people realized the great potential it offers to set up online businesses and make money online.

Thus, suddenly, people’s e-mail in-boxes became flooded with all type of offers to buy products or join the “Internet marketing” revolution.
However, there was no organization or site where new and seasoned internet marketers could convene on a regular basis to exchange strategies and other information.

A group of savvy online entrepreneurs decided to start different Forum online in that niche.

The original idea was that Internet “gurus” would share their experience and tactics with newbies and recruit as many as they could to sell their products or services online on their own websites or via e-mail campaigns.

Most Internet marketing “gurus” seem to have stopped frequenting forums in recent years. In fact, many popular ones seem to have disappeared altogether from the Internet. Yet, the products and services that they established years ago, at the beginning, are still going.

New Internet marketers should seriously consider joining niche forums. By joining the forum, you will guidance, the opportunity to sell your own products and services, and learn valuable tricks and tips of the trade. Instead of only having one mentor, you have a whole community of them. There is no better way to learn about internet business than from someone who knows it, inside and out.
The trusted advice they can give you can be the key to making your business a success.
Moreover, besides getting help from the experts, you will be networking and socializing with others who, like you, are seeking guidance in making their new ventures successful.

Building an Email List

Once you have set up your blog, you should start building your email list.
To build a list you will need to set up an auto-responder. It is recommended that you use a reputable company such as Aweber, Getresponse or MailChimp.
The more subscribers you have, the more expensive it becomes.

In exchange for the persons email address you will normally give something of value such as a free report or video or even just a news letter.
Many people in internet marketing say that the money is in the list.

This is only half true.
The real truth is that the money is in the relationship with the list.
Otherwise spammers would be millionaires! Once you start to build your list it is important to segregate your lists between buyers and freebie seekers.
You can unsubscribe people from one list into another once they have bought.
The most valuable list there is a buyers list. This list such be treated like the golden resource that it is.

As well as offering something on your blog you should set up a squeeze page, this is page that is solely for getting subscribers.


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Posted on by MATFlawless Posted in Search Engine Marketing
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4 Responses to Internet Marketing For Newbies – Part.2

  1. Nancy Miller

    Yeah man, never give up!!!!!!!!!!!!!!!!!!

  2. Dennis Powell

    Traffic? A huge goal for everyone, hard but not impossible, never stop working with passion, be patience and with the time you will be right!

  3. Arthur Foster

    Not really understood, can I contact you for some explaination?

    • matflawless

      Of course yes, you are welcome!

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