Marketing With Pinterest

 Every time a new social media marketing method comes out we’re told we must be apart of it.
It’s going to be the next big thing and sometimes it is, other times not so much.
The newest big thing your business needs to be a part of is Pinterest. Why?

5 Reasons Why Your Business Needs Pinterest

It’s addictive. And addictive social media sites (think Facebook games, apps and all that fun stuff) live, grow and become giants.
Woman from the ages of 18-40 already know how good this site is, are in love with it and are already addicted to it.
It’s simple, it’s fun and they love using it, which means it’s not going anywhere anytime soon.

It’s a traffic monster. Although it’s only been around for about 2 years it’s already got over 10 million users.
You read that right, ten million! That’s ten million potential customers for your business, your site and your bottom line.

Pinning is simple and can be integrated to your website easily.
Just like you can place the Twitter with us button, the follow us on Facebook button and other easy to use social interaction buttons, you can place a Pin It button on your site making it easy for pinners (Pinterest users) to pin your site and spread your brand for you.

Pinterest is perfect product placement.
The place where you want your product is right in front of your consumers.
With Pinterest your consumers see your products as they spread across pinners pinboards and in front of the eyes of new people who may have never before heard of your brand or product.

If that’s not enough reason to get your business onto Pinterest than the simplicity of it should be.
It’s not a social media marketing method that you have to pour endless hours into.
Simply placing the button on your site can gain you exposure, as will having our own Pinterest account that posts pictures of your products and business.
Social media marketing has never been easier and more effective.

Marketing With Pinterest 

If females in their twenties and thirties are your target, then Pinterest better be in your marketing arsenal.
If you’ve been anywhere online as of late you’ll already be well versed in what Pinterest is, if not, stay tuned.

Pinterest is a social bookmarking site that is taking off in leaps and bounds, but it doesn’t work quite like other social bookmarking sites you may already be familiar with. Instead of using urls and articles like many other sites, Pinterest is based solely around pictures and “pinning”.
With the picture, users get to add a link for more information.
Are you beginning to see how this can work for your business?

Essentially what you need to do is find pictures that are eye catching and attention grabbing (and of course relate to your topic) and pin them.
When you pin them you link back to your site and thus grab traffic and a whole new surge of customers.

What sort of pictures will work? Interesting pictures to start.
Any business can have pictures that will work for them.
A martial arts studio can post pictures of their fighters in combat (remember this is a majorly female based network) with a link back to their studio website.
A flower shop could post pictures of their best arrangements with a link back to the sales page.
A dog grooming studio can post pictures of cute cuddly puppies. The options are endless.
All you need is a little creativity to capture your portion of this audience.

And the best part is that other users can take your picture and “repin” it to their own boards which will expand your reach even further (think of it like Facebook’s share option).
The more users share or repin your picture the more marketing you get done for just a few moments work.

If you’re not yet using Pinterest you should be. Any business whether based online or off can benefit from the social interaction of Pinterest and spreading your marketing through new methods with minimal work.

Pinners, Pinning, Repinning – Understanding Common Pinterest Terminology And It’s Uses For Your Business

As with any social media marketing site being used for business the basics always require you to understand the terminology being used and what it means.
Pinterest has just become one of the top ten social media sites and thus deserves a place in your marketing arsenal.
In order to do that you need to understand exactly what is meant by pinning, repinning and all the other words that have evolved as a result of Pinterest.

Board – This is the place where you “pin” your images. Just like a cork board in real life a board in Pinterest is where you post your images and can remove and repost them as you see fit.

Pin or Pinning – The action of posting a picture to your board. (Hence the sites name Pinterest, the pinning of interesting images.)

Repin or Repinning – What another Pinterest user does with your images. This is when they take an image from one of your boards and repin it to one of their own boards.

Pinners – The common term used for members of Pinterest. Pinners are like Facebook fan page followers.

So now you know the terminology, what’s the next step?

Well, right now Pinterest is by invite only, so you either need to know someone who uses it already or request an invite from the site.
Chances are a simple post on Facebook or any other social media site you are already using will get you an invite quickly.

Then the fun can begin.

Prepare to lose large chunks of time as you learn the site and it’s rather addictive ways (which is part of the reason all businesses should be on it.)
Addictive plus fun equals time suck and users who become die hard fans quickly.

From there you simply need to start posting your pictures and links to your sites and products and watching your traffic and bottom line grow.


SEO/SEM Specialist

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Posted on by MATFlawless Posted in Social Media

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