Online Videos Could Mean More Sales for Your Business

Online Video More SalesBusinesses that are focused on riding the internet wave are trading in traditional marketing methods for something more powerful and unique. 
Internet has opened many doors that can take your business to levels you’ve only dreamed about.

Nielsen studies report that approximately 79% of the U.S. population spends an average of 30 hours per month on the internet.
During that time, each web user views approximately 3,123 web pages – including video web pages. 

In fact, U.S. internet users watched a total of almost 18 billion online videos in September 2011.
These numbers alone prove that online video marketing could be an important missing link in your marketing endeavors. 

Not only that, but mobile is also a vehicle for web video consumption.
Did you know that more than 20% of internet users ONLY use their mobile devices to get online?   

Nielsen’s new ‘Three Screens’ quarterly reports that mobile video consumption, particularly on smartphones, has grown at a rate of 51.2% year after year.
The report also dispels the misconception that teens consume more video than adults; it says that over half of mobile video consumers (55%) are adults ages 25-49.

 The top three sites visited by U.S. browsers are Google, Facebook, and YouTube. 

All of these platforms have a heavy emphasis on video content, which is a strong indication of just how powerful online videos can be for your business. 

YouTube is the largest online video site and creates a strong foundation for local businesses. Many of your local consumers go online first before visiting a local establishment.
They pay close attention to what comes up on the first page of the search engines when searching for your type of product or service online. 

Videos rank extremely fast when created and distributed properly.
Have you ever noticed the number of YouTube videos that come up on page one when you do searches? 

So in addition to having videos on your website, you should also distribute videos to online video sharing sites such as YouTube to gain maximum exposure. 

Online videos are no longer an option when it comes to marketing your business – it’s a necessity. 

As a local business owner, you may be wondering how your business can capitalize on the fast-growing Video Marketing trend. 

Maybe you don’t think Video Marketing can do anything for your business.
But online videos are a powerful asset for ANY business that wants to generate more customers, more sales, and more profits. 

There is no denying the fact that every business should have a strong online presence today.
But many business owners are overlooking the importance of having a strong online VIDEO presence.

However, many businesses are already on path to video marketing – some of them are your competitors.  
Businesses that understand the importance of online videos are scrambling to develop websites, email, and mobile apps that include video content.
Most of them believe that incorporating videos will directly impact the future success of their business…

And they are right.

 Big Companies are Bringing in Business with Video Marketing

Let’s take a closer look at the way video marketing impacts businesses every single day. Studies have shown that: 

Adding video to business profiles:

  • Increases number of business profile views more than 100%
  • Increases number of profile clicks more than 30%
  • Increases number of calls generated by more than 18%

 When deciding what type of videos to create for your business, creativity is the key if you really want to draw in your target audience.
In fact, some of the most successful video interaction results from potential public relation disasters. 

Consider Aflac executives, who found themselves in a bind when they abruptly fired Gilbert Gottfried, voice of the famous duck, after several insensitive tweets about the Japanese tsunami disaster.

Making lemonade out of lemons, they launched what became one of the most successful online contests of its kind.
They invited viewers to submit online video auditions for a chance to be “the next voice” of their feathered spokesperson.
The winner was selected from over 12,000 videos. 

BP (British Petroleum) has a multi-pronged approach to bringing back its image and online video plays a leading role.
In its “My Gulf” campaign that will ultimately include 28 YouTube videos, BP uses the two-and-a-half minute spots to illustrate Gulf Coast lifestyles.

 Since the first ones rolled out, the videos have accumulated thousands of Facebook “likes” and thousands of Twitter followers.  

 Successful branding campaigns through online video have been seen with many industry leaders. For instance, over a million new Facebook fans signed up on Macy’s page to follow the Macy’s Million Dollar Makeover.

 Reflect on the genius in this – Macy’s didn’t have to push a single product. Customers flocked to the sites to enjoy the content, leading to the happy side-effect of increased sales.  

 Old Navy is experimenting with video to connect with Hispanic shoppers, who account for 12% of their clothing sales.
They have developed an online mini-novel series with characters focused on fashion.
This turns marketing on its head, as return visitors are enticed by the drama, rather than promotion or sale price. 

As you can see, there are many creative ways to implement online videos into your business’s marketing strategy.
However, you don’t have to start off doing huge campaigns such as these.

You can start small and still receive amazing results with online videos.

SEO/SEM Specialist

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Posted on by MATFlawless Posted in Video Marketing

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