Pinterest – The Facebook Of 2012

If you’re already utilizing Facebook fan pages and groups there is a great little (or not so little) new social media site that you should be using as well.
You may have heard about it by now, it’s called Pinterest and in many ways functions in the same ways as Facebook.


To begin, just like in Facebook, a lot of the power of the site lies in the number of followers you have.
The more followers you have (and the more people you follow who may in turn follow you back) the better chance you have of your Pins going viral and your business getting the attention it deserves.

You see just like a post in Facebook that is placed in everyone’s feed a Pin (an image you pin to one of your boards) is posted in all your followers feeds on Pinterest.
This means that they may see your products image and pin it to one of their boards and so on and so forth until your reaching as many possible Pinners (a Pinterest user) and potential customers.
From there the viral effect takes over and your image makes it way through the 10 million current users.

It also allows you to Pin videos as well, which means it takes you video marketing to a whole new level.
If getting your videos on Youtube seen has ever been an issue for you, Pinterest can take care of that as well.
Just like the viral effect can occur with your images, it can also occur with your videos.
This means you’re now able to take advantage of more methods of marketing then ever before, and the greatest part is that it is free, it relies on social media and the addictive power of it,
and it takes very little time to put into effect.

Pinterest – Free Marketing At It’s Best

Free marketing methods are an important aspect to any business, especially in the current economic times.
Pinterest is just one such free marketing method that you should be using if you are hoping to capitalize on well, a lack of capital for marketing.

Pinterest is one of the newest social media marketing sites to take the internet by storm and it really is taking the internet by storm.
In the under two years the site has been around it has been rapidly grabbing the attention span of consumers world-wide (especially females in the twenty to thirty year old range) as well as raising itself in the search engines, which of course means plenty of backlinks to your site if you do it right.

All the pictures on the site drive traffic back to the images source, which means if the picture is of your product or your brand it drives traffic, and therefore potential customers back to your site.

It does take a little work though.

As with any method of social media marketing one of the important aspects to do it successfully is to engage and interact with the network.
You need to be a member of the site and actually pin and repin others pictures as well if you want to see any results with your own pictures and boards.
Now before you think that this will end up being another time suck, think again.
Just like Facebook fan pages and other social media sites it really only takes a few minutes a day.
Of course if you want to see faster results you can always do more work earlier on to start that snowballing effect but it is not necessary in order for it to work.

Pinterest really is a free viral method of building traffic to your site, just a few moments of time each day can pay off substantially in the long run.

Pinterest – The Newest Social Marketing Medium For Small Businesses

Staying on top of the newest social media marketing methods can be difficult and down right maddening.
Everyday a new social media site appears and it can make any small business owner shake their head and wonder how will they ever utilize this new one.

The newest one to hit the market of course is Pinterest and this is a great little site because for just a few extra minutes each day you can substantially expand your reach to new potential customers and build your online brand even further.

If you’re just checking out the site for the first time you’ve probably come to realize it is full of wonderful, interesting pictures; literally, all over the place. And essentially this is what the site is.
An entire webpage of pictures linking back to the sources and companies that pinned that picture.

What does this mean for you?

Well first off it means more exposure and more exposure is always good for your bottom line.
Secondly it means that with some creative skills you can easily captivate an entirely untapped market.
All you need to do is figure out what pictures best represent your company and go from there.
We’re not talking run of the mill boring pictures.
In order to best benefit form the site you really need to have the pictures that make people stop and go awe or I have got to have that.

Once you’ve gotten a batch of pictures that match that criteria all you have to do is start pinning them to your own boards and then those who follow you (much like friend on Facebook) can take your pictures and repin them to their own boards and the viral effect of Pinterest can then take place.
Each and every time your picture is pinned and repinned you gain yet another link back to your website, your business and another link to new potential customers.

SEO/SEM Specialist

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Posted on by MATFlawless Posted in Social Media

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