Pinterest – Viral Marketing At It’s Best And Simplest

Viral marketing is one sure fire way to gain exposure for your company with minimal efforts.
Getting your site and products to go viral though can be difficult. Or at least it used to be.

Now with Pinterest you can get your products, brand and site to go viral with just a few clicks of your mouse and the odd interesting photo.

That’s right. You can now take advantage of the viral nature of social marketing sites without having to put in excessive efforts and/or time.

All you need to do is spend some time seeking (or getting created for you) some pictures that represent your brand in an interesting and eye catching way.
You can then take your pictures, pin them to a board on Pinterest and watch the viral effect take over. It’s really that simple.

Well almost.

Like any social media marketing method you will have to engage the community.
The more you engage the Pinterest community the more followers you’ll get and with more followers will come more repinning, and with more repinning comes more customers and visitors to your sites! It’s that simple.

As long as you spend 10 minutes or so a day on Pinterest pinning pictures of interest to your company and adding new pictures you’ll be able to take advantage of a ground floor social media marketing method.

When other users repin your pictures, their followers will see them and if their followers like them they can also repin them and before you know it your brand or product is in front of a much larger market then you could have ever done on your own, all for next to no money or time output.

In fact, in the time it’s taken you to read about Pinterest, you could have already gotten your pictures up and posted to your boards and started taking advantage of Pinterest and all it has to offer your company.

Using Pinterest To It’s Full Potential

As a business owner one of the first things you should focus on is getting the best results from your current marketing methods and marketing with social media and more specifically Pinterest is no different.
There are many ways to go about marketing but the best ways are those that take full advantage of all the sites have to offer.

So how can you best take advantage of Pinterest?

Start with emotionally driven pictures that represent your brand and product.
Humans are very emotional creatures and are more likely to share items that strike an emotional cord with them.
Look at Facebook for example.
How many times do you see pictures that are emotionally driven shared and gone viral, now imagine that times 10 on a site specialized in picture marketing.

Find ways to connect your product of brand to females.
If they aren’t your demographic, find a twist or angle to make them your demographic.
Reason being is the majority of Pinterest users are younger females.
If you can find a way to strike a cord with them, you’ve got it made in the Pinterest universe.

Engage the consumer.
Don’t look at it like a money tree.
Look at it as another way to engage your customers.
Another method to reach out to them and build your brands reputation.
Don’t be spammy about it.
Simple engage the community and make the most of your time and efforts spent there and see an increase in market base as a result.

Be creative.
Pictures need to grab attention if you want them repinned and to take on a viral life of their own.
Boring pictures are just that boring.
No one is going to share some boring picture but they will share a vibrant interesting picture of your product.

Think outside the box.
You don’t need to just put pictures of your product.
For a pots and pan company you could post pictures of delicious recipes and food that can be made with your products.
Or for a pet store you could show pictures of exotic animals you carry in their natural habitats.

Imagination is key.

SEO/SEM Specialist

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Posted on by MATFlawless Posted in Social Media

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