Planning an Online Marketing Campaign on a Limited Budget


Online MarketingSince the Information Technology Bubble or “dot-com bubble” in 2000, the internet market has been booming, consistently gaining popularity among businesses of all sizes.
The internet provides access to billions of potential clients and is essential in expanding into the modern global market.

The Web also provides tools such as e-mail, online exchange of good and services, international advertising, and so on which is useful and necessary for any business to be competitive.
With online marketing comes great exposure and with great exposure comes great opportunity for more revenue.

The internet creates an illusion of “success” which is often called “branding.”
Businesses acquire an image through the internet allowing them to become more widely-recognizable.
Ebay, Facebook, Google, and Amazon are just a few examples of small businesses that are now house-hold names as a result of online marketing.
However, there are thousands of unknown success stories and cases of small businesses that have been able to flourish by using the internet’s numerous and undeniable advantages.

Old-fashioned marketing mediums like television and radio can be useful, but are largely obsolete in the current era due to cumulative technological advances.
Television, radio, and “print marketing”(columns,editorials,billboards etc.)are expensive and less effective in comparison to the internet.

These recent technological advances have completely changed the way people do almost everything–from buying and selling goods to the ways in which we communicate–and subsequently the ways we are able to do business.

The cost of creating a website is almost nothing. In fact, with the immense exposure that results from expanding to the internet, websites and online advertisements often quickly pay for themselves.
Millions (and perhaps billions) of individuals use the internet each day, so the likelihood of finding people interested in what a business has to offer is far greater than that of all other marketing mediums combined.

The internet is the most efficient marketing tool currently available to businesses.
The internet is cost-effective, efficient, world-wide, and an ideal marketing strategy waiting to be utilized.

Each business has to set up their own Internet marketing campaign based upon buget and need.
While some things can be done “on the cheap” by your very smart teenage son, it doesn’t mean that it will be done in a way that will work for your business.
Simply having a blog or website does not make a business.

One great way to maximize your budget it by using social media consistently and in the right way.
Social media allows you to interact with people in real time and protect your reputation in the online world.


SEO/SEM Specialist

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Posted on by MATFlawless Posted in Search Engine Marketing

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