Why Should I Build an Email List?

e-Mailing ListIf you have been online for any length of time, you have probably already heard that you need to start your email list. But why is that even important?

You may not even have products or your storefront set up yet, is it really time to start worrying about that all important list? The answer is very much yes.

Meet Your Readers Where They Are
Not all of your readers will find you through your blog or your website. In fact, many of your readers and potential customers will learn about you through word of mouth from friends and relatives.
Those helpful friends and relatives may find it easiest to simply forward your newsletter, earning you some new readers once they sign up.
Through your emails and newsletters, these new customers will eventually find their way back to your website or blog which they may not have done otherwise.

Targeted Audience
Your email list is full of people who are interested in what you have to say.
You don’t have to worry about the hard sell with them, because they know you and your product and want to know what the latest information is.
Your email list is also a valuable mine of feedback.
These are the people whose opinions you care most about, and you have them as a captive audience.

Become an Authority
With your email list, you are now an expert in your field. Leverage that fact and bring your readers experts and information they can really use.
Once your readers trust the information you bring them, your list will grow by leaps and bounds.
Remember that your readers will share powerful information with their friends and families.
An authoritative expert is far more likely to have their newsletters and email shared than someone who fails to leverage their expertise.

SEO/SEM Specialist

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Posted on by MATFlawless Posted in Search Engine Marketing

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